In the opening scene of the video, Rice puts his Super Bowl ring in his pocket, figuring it will be a dead giveaway when worn on his finger.
When Rice meets his riders, the football star identifies himself as “Jay.”
At least two riders tell Rice that they are huge 49ers fans but don’t connect that their driver is arguably the most famous 49er player of all time.
Rice tells his riders he isn’t into sports, wants to be an actor and loves dancing, among other things. He gets one rider to sing for him in the car and gets out and dances with others.
One rider tells Rice he looks a little recognizable and, once Rice reveals himself, he tells him it was Rice’s voice that gave him the clue.
","canonicalUrl":"https://abcnews.com/US/super-bowl-50-nfl-legend-jerry-rice-undercover/story?id=36693889","legacySlug":"/news/story/super-bowl-50-nfl-legend-jerry-rice-undercover-36693889","noIndexNoFollow":false},"publishTime":"21:04","publishDate":"02-03-2016","updatedTime":"22:04","updatedDate":"02-03-2016","socialImage":{"alt":"VIDEO: Jerry Rice Goes Undercover for Lyft at Super Bowl 50","credit":"ABCNews.com","ratio":"16x9","url":"https://s.abcnews.com/images/GMA/160203_gma_clip_jerryrice_16x9_1600.jpg","width":992,"height":558},"datePublished":"2/3/2016 21:04:00 GMT","video":{"live":false,"id":36693889,"headline":"Jerry Rice Goes Undercover as a Lyft Driver at the Super Bowl","mediaAssetTitle":"GMA_Jerry Rice Lyft_160203","description":"The former San Francisco 49ers star returned to the Bay Area for the prank.","duration":"0:34","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2016/02/160203_gma_clip_jerryrice_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["133741861","133707237","133144263"]},"relatedItems":[{"contentType":"video","date":"June 10, 2026","headline":"NASA unveils Artemis III crew","section":"News","slug":"/video/133741861","id":"133741861","image":{"alt":"VIDEO: NASA unveils Artemis III crew","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260610_gma_benitez_artemis_715_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: NASA unveils Artemis III crew","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260610_gma_benitez_artemis_715_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260610_gma_benitez_artemis_715_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260610_gma_benitez_artemis_715_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260610_gma_benitez_artemis_715_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260610_gma_benitez_artemis_715_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260610_gma_benitez_artemis_715_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260610_gma_benitez_artemis_715_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260610_gma_benitez_artemis_715_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260610_gma_benitez_artemis_715_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"June 9, 2026","headline":"Flash flood threat as dangerous weather on the move","section":"News","slug":"/video/133707237","id":"133707237","image":{"alt":"VIDEO: Flash flood threat as dangerous weather on the move","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260609_gma_zee_weather1_707_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Flash flood threat as dangerous weather on the move","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260609_gma_zee_weather1_707_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260609_gma_zee_weather1_707_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260609_gma_zee_weather1_707_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260609_gma_zee_weather1_707_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260609_gma_zee_weather1_707_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260609_gma_zee_weather1_707_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260609_gma_zee_weather1_707_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260609_gma_zee_weather1_707_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260609_gma_zee_weather1_707_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"May 20, 2026","headline":"Fashion mogul’s son arrested in father’s fatal fall","section":"News","slug":"/video/133144263","id":"133144263","image":{"alt":"VIDEO: Fashion mogul’s son arrested in father’s fatal fall","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260520_gma_ally_fall3_732_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Fashion mogul’s son arrested in father’s fatal fall","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260520_gma_ally_fall3_732_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260520_gma_ally_fall3_732_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260520_gma_ally_fall3_732_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260520_gma_ally_fall3_732_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260520_gma_ally_fall3_732_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260520_gma_ally_fall3_732_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260520_gma_ally_fall3_732_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260520_gma_ally_fall3_732_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260520_gma_ally_fall3_732_hpMain_1x1_1600.jpg"}}]}}],"relatedContentSection":"news","schemaContent":{"name":"Jerry Rice Goes Undercover as a Lyft Driver at the Super Bowl","description":"The former San Francisco 49ers star returned to the Bay Area for the prank.","duration":"0:34","uploadDate":"02-03-2016","publication":"02-03-2016","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2016/02/160203_gma_clip_jerryrice_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2016/02/160203_gma_clip_jerryrice_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/news/story/super-bowl-50-nfl-legend-jerry-rice-undercover-36693889"}},"playlist":[{"id":"134246001","contentType":"story","section":"news"},{"id":"134202757","contentType":"story","section":"news"},{"id":"134211156","contentType":"story","section":"news"},{"id":"134179882","contentType":"story","section":"news"},{"id":"134130187","contentType":"story","section":"news"},{"id":"134161969","contentType":"story","section":"news"},{"id":"134164484","contentType":"story","section":"news"},{"id":"134145709","contentType":"story","section":"news"},{"id":"134134667","contentType":"story","section":"news"},{"id":"134099631","contentType":"story","section":"news"},{"id":"134041491","contentType":"story","section":"news"},{"id":"134033809","contentType":"story","section":"news"},{"id":"78356537","contentType":"story","section":"news"},{"id":"133929295","contentType":"story","section":"news"},{"id":"133958398","contentType":"story","section":"news"},{"id":"133882828","contentType":"story","section":"news"},{"id":"133810954","contentType":"story","section":"news"},{"id":"133779647","contentType":"story","section":"news"},{"id":"133810835","contentType":"story","section":"news"},{"id":"133749799","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:news:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"news","title":"Jerry Rice Goes Undercover as a Lyft Driver at the Super Bowl","pubTime":"16:04","pubDate":"02-03-2016","modTime":"17:04","modDate":"02-03-2016","taxonomyTags":"none","id":36693889,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Jerry Rice Goes Undercover as a Lyft Driver at the Super Bowl","mediaAssetTitle":"GMA_Jerry Rice Lyft_160203","videoId":36693889,"mediaOnPage":"video","legacySlug":"/news/story/super-bowl-50-nfl-legend-jerry-rice-undercover-36693889"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/36693889","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/36693889","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};