With the NCAA tourney now in progress, several teams are wearing new March Madness uniforms. The problem is that many of those unis are not so hot, and most of them seem like depressingly rote attempts to move more retail product. If you want to see a really inspired uniform design that took March Madness by storm, you must go back four decades to the mid-1970s. That's when Marquette came up with what is still one of the biggest innovations to appear on a basketball court: the untucked jersey. First, some quick background: Marquette had already developed a reputation for unusual uniforms during the coaching reign of Al McGuire, who was famously free-spirited and co-owned a local uniform manufacturer. But nothing the team had worn previously could prepare fans for what happened when McGuire allowed forward Bo Ellis, a 6-foot-9 junior majoring in fashion design, to create the team's 1975-76 uniforms. Ellis had developed the distinctive uniform quirk of wearing his...