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\"It's changed. But it hasn't,\" according to Kraft's marketing campaign. The company has been giving away T-shirts and an over-sized macaroni-inspired body pillow to customers via social media.

thanks @kraftmacncheese !! gonna have it for dinner???? & cant wait to wear the shirt, its so soft! #didntnotice pic.twitter.com/F1StvVJx3r

— Emily Brooke (@emilybrooke) March 20, 2016

However, Kraft's Facebook page includes comments from both happy and unhappy customers about the change.

\"Noticed something had changed, we thought the butter or milk was off, apparently it was the mac and cheese itself that changed,\" one Facebook user wrote.

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