© 2026 ABC News

\"It's changed. But it hasn't,\" according to Kraft's marketing campaign. The company has been giving away T-shirts and an over-sized macaroni-inspired body pillow to customers via social media.

thanks @kraftmacncheese !! gonna have it for dinner???? & cant wait to wear the shirt, its so soft! #didntnotice pic.twitter.com/F1StvVJx3r

— Emily Brooke (@emilybrooke) March 20, 2016

However, Kraft's Facebook page includes comments from both happy and unhappy customers about the change.

\"Noticed something had changed, we thought the butter or milk was off, apparently it was the mac and cheese itself that changed,\" one Facebook user wrote.

","canonicalUrl":"https://abcnews.com/Business/sales-krafts-mac-cheese-hit-80m-ingredient-change/story?id=37813419","legacySlug":"/news/story/sales-krafts-mac-cheese-hit-80m-ingredient-change-37813419","noIndexNoFollow":false},"publishTime":"17:35","publishDate":"03-21-2016","updatedTime":"20:35","updatedDate":"03-21-2016","socialImage":{"alt":"Kraft quietly changes mac and cheese ingredients","credit":"Kraft","ratio":"16x9","url":"https://s.abcnews.com/images/Business/HT_Kraft_packaging_jrl-160321_16x9_992.jpg","width":992,"height":558},"datePublished":"3/21/2016 17:35:00 GMT","video":{"live":false,"id":37813419,"headline":"Sales of Kraft’s Mac and Cheese Hit 80M After Ingredient Change, Customers ‘Didn’t Notice’ Company Says ","mediaAssetTitle":"Kim_Kraft_160321","description":"The company said it sold 80 million boxes despite a change in ingredients. ","duration":"NaN:NaN","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{},"playlist":["135219568","135145820","134977845"]},"relatedItems":[{"contentType":"video","date":"July 30, 2026","headline":"US launches new retaliatory strikes on Iran after attack on US forces","section":"News","slug":"/video/135219568","id":"135219568","image":{"alt":"VIDEO: US launches new retaliatory strikes on Iran after attack on US forces","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260730_gma_scott_iran3_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: US launches new retaliatory strikes on Iran after attack on US forces","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260730_gma_scott_iran3_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260730_gma_scott_iran3_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260730_gma_scott_iran3_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260730_gma_scott_iran3_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260730_gma_scott_iran3_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260730_gma_scott_iran3_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260730_gma_scott_iran3_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260730_gma_scott_iran3_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260730_gma_scott_iran3_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"July 28, 2026","headline":"Tornadoes touch down as severe storms sweep East","section":"News","slug":"/video/135145820","id":"135145820","image":{"alt":"VIDEO: Tornadoes touch down as severe storms sweep East","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260728_gma_perez_tornadoes2_703_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Tornadoes touch down as severe storms sweep East","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260728_gma_perez_tornadoes2_703_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260728_gma_perez_tornadoes2_703_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260728_gma_perez_tornadoes2_703_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260728_gma_perez_tornadoes2_703_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260728_gma_perez_tornadoes2_703_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260728_gma_perez_tornadoes2_703_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260728_gma_perez_tornadoes2_703_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260728_gma_perez_tornadoes2_703_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260728_gma_perez_tornadoes2_703_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"July 22, 2026","headline":"Malcolm-Jamal Warner's widow sues his mother after drowning death","section":"News","slug":"/video/134977845","id":"134977845","image":{"alt":"VIDEO: Malcolm-Jamal Warner's widow sues his mother after drowning death","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260722_gma_norwood_warner1_734_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Malcolm-Jamal Warner's widow sues his mother after drowning death","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260722_gma_norwood_warner1_734_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260722_gma_norwood_warner1_734_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260722_gma_norwood_warner1_734_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260722_gma_norwood_warner1_734_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260722_gma_norwood_warner1_734_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260722_gma_norwood_warner1_734_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260722_gma_norwood_warner1_734_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260722_gma_norwood_warner1_734_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260722_gma_norwood_warner1_734_hpMain_1x1_1600.jpg"}}]}}],"relatedContentSection":"news","schemaContent":{"name":"Sales of Kraft’s Mac and Cheese Hit 80M After Ingredient Change, Customers ‘Didn’t Notice’ Company Says ","description":"The company said it sold 80 million boxes despite a change in ingredients. ","duration":"NaN:NaN","uploadDate":"03-21-2016","publication":"03-21-2016","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","link":"https://www.goodmorningamerica.com/news/story/sales-krafts-mac-cheese-hit-80m-ingredient-change-37813419"}},"playlist":[{"id":"135236246","contentType":"story","section":"news"},{"id":"135259626","contentType":"story","section":"news"},{"id":"135222489","contentType":"story","section":"news"},{"id":"135189298","contentType":"story","section":"news"},{"id":"135195168","contentType":"story","section":"news"},{"id":"134926667","contentType":"story","section":"news"},{"id":"135120534","contentType":"story","section":"news"},{"id":"134959102","contentType":"story","section":"news"},{"id":"134910526","contentType":"story","section":"news"},{"id":"134846473","contentType":"story","section":"news"},{"id":"134848966","contentType":"story","section":"news"},{"id":"134761751","contentType":"story","section":"news"},{"id":"134787741","contentType":"story","section":"news"},{"id":"134782596","contentType":"story","section":"news"},{"id":"134741027","contentType":"story","section":"news"},{"id":"134751717","contentType":"story","section":"news"},{"id":"134708317","contentType":"story","section":"news"},{"id":"134548164","contentType":"story","section":"news"},{"id":"134542058","contentType":"story","section":"news"},{"id":"134416060","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:news:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"news","title":"Sales of Kraft’s Mac and Cheese Hit 80M After Ingredient Change, Customers ‘Didn’t Notice’ Company Says ","pubTime":"13:35","pubDate":"03-21-2016","modTime":"16:35","modDate":"03-21-2016","taxonomyTags":"none","id":37813419,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Sales of Kraft’s Mac and Cheese Hit 80M After Ingredient Change, Customers ‘Didn’t Notice’ Company Says ","mediaAssetTitle":"Kim_Kraft_160321","videoId":37813419,"mediaOnPage":"video","legacySlug":"/news/story/sales-krafts-mac-cheese-hit-80m-ingredient-change-37813419"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/37813419","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/37813419","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};