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“Now it just kind of has a life of its own,” she said of the account’s wild popularity.

The photos include everything from men enjoying a Pilates class, to the boys sipping on some rosé and, of course, each is complete with some very creative hashtags.

“I mean my whole life is on social media, but at the end of the day it’s just so ridiculous,” Hesseltine said. “So I think it’s just poking fun at it all. The main goal is not taking yourself too seriously.”

All you need is love (and wine and wifi). ?????????? #MoreLoveLessHate #MoreWineLessCrime #MorePunsLessGuns #MoreFryingLessDying ?? #MoreHuggingLessMugging #TagSomeoneYouLove #BrosBeingBasic via @jhaf32

A photo posted by Ashley Hesseltine (@brosbeingbasic) on Jul 11, 2016 at 9:00am PDT

I sooooo needed this today. A warm bath doesn't just warm the body; it warms the soul. ?????????? #QOTD #PamperPartyOfOne #WatchMeSip #MyCabernet-nay ????#MeTime #TreatYoself #EarnedIt #WashAwayThoseTroubles #HaveASoakWithBubbles ??#TooBlessedToBeStressed #FeelsLikeHeaven ?? #TheHelp #KathrynStockett #YouIsKind #YouIsSmart #YouIsImportant #ReadyForBookClub ??????#MudMask #PoreCleaning #BaeCaughtMeBathing #CandlesInTheWind #ItsLit?? #WaxOnWaxOnWax #SkintimatesShaveGel #ProductWhore ???? #EatPrayBathe #BrosBeingBasic via @tjenks99 (photo cred @elterchi) #TBT ??

A photo posted by Ashley Hesseltine (@brosbeingbasic) on Apr 14, 2016 at 5:51pm PDT

#WorkoutWednesday with my #FitFam! I just love getting in a morning sweat sesh with the #squad! ???????????? ??????#WorkoutTwerkout #SquadGoalsAndBodGoals #HottiesDoPilates #megaformer #StrongIsTheNewSkinny #ClassPassForDatAss ?? #GainzForDays #TrainingBae #WeBeenPlankin' #DontHateUsCuzYouAintUs #OkButHowDoGirlsDoThis? #WholeBodyIsOnFire #ThisIsATortureChamber #SendHelp ?? #LiterallyDying ?? #BrosBeingBasic @travismmay @stellarbodiesatl

A photo posted by Ashley Hesseltine (@brosbeingbasic) on Jul 27, 2016 at 7:22am PDT

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