1:00
- ABC News
- Donald Trump
- August 18, 2016
Trump Campaign to Air First TV Ads
Nearly $5 million was spent on ads in four key battleground states.
Clinton's press secretary, Brian Fallon, took to Twitter to criticize the ad, saying that it served as proof Trump doesn't actually feel regret about his campaign rhetoric, despite the claim at a speech in Charlotte on Thursday that he does.
In case you thought for a split-second Trump was genuine about feeling regret, he is back to demonizing immigrants again in his new ad today
— Brian Fallon (@brianefallon) August 19, 2016
The ad buys still pale in comparison to the more than $60 million that the Democratic nominee has spent so far this cycle.
On the campaign trail, Trump regularly comments about how little he has spent compared to Clinton and openly questions the value of advertisements.
\"You know, I go around, I make speeches. I talk to reporters,\" Trump said at a rally in Maine in June. \"I don’t even need commercials, if you want to know the truth. Why do I need these commercials?\"
In addition to the outlay of $1.4 million in Florida and $1 million in Pennsylvania, the campaign will buy $831,000 worth of ads in North Carolina and $746,000 in Ohio, with an additional $1 million in cable buys yet to be publicly designated for a particular state, according to CMAG/Kantar Media.
The latest polling shows Trump trailing Clinton in all four of the states in which he will air advertisements. Pennsylvania, in particular, gives Clinton a double-digit edge, according to the most recent NBC/Wall Street Journal/Marist and Quinnipiac polls from the state.
Prior to the purchase, Trump was featured only in advertisements paid for by organizations supporting his candidacy. The NRA and two outside super PACs have spent more than $10 million on ads backing Trump.
A PAC backing Clinton, Priorities USA Action, has bought $37 million worth of ads for the former secretary of state.
ABC News’ Ryan Struyk contributed to this report.
","canonicalUrl":"https://abcnews.com/Politics/trump-campaign-air-television-ads/story?id=41493192","legacySlug":"/news/story/trump-campaign-air-television-ads-41493192","noIndexNoFollow":false},"publishTime":"20:55","publishDate":"08-18-2016","updatedTime":"15:09","updatedDate":"08-19-2016","socialImage":{"alt":"Republican presidential candidate Donald Trump speaks at a campaign rally in West Bend, Wis., Tuesday, Aug. 16, 2016. ","credit":"AP Photo/Gerald Herbert","ratio":"16x9","url":"https://s.abcnews.com/images/US/ap_trump_wi_160816_16x9_1600.jpg","width":992,"height":558},"datePublished":"8/18/2016 20:55:00 GMT","video":{"live":false,"id":41493192,"headline":"Trump Campaign to Air First TV Ads","mediaAssetTitle":"KELSEY_TRUMP_ADS_20160818","description":"Nearly $5 million was spent on ads in four key battleground states.","duration":"1:00","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2016/11/161107_vod_dmg_iam_trumpfix1_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["132488083","132306053","132266872"]},"relatedItems":[{"contentType":"video","date":"April 29, 2026","headline":"Grand jury indicts former FBI director over Instagram post","section":"News","slug":"/video/132488083","id":"132488083","image":{"alt":"VIDEO: Grand jury indicts former FBI director over Instagram post","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Grand jury indicts former FBI director over Instagram post","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"April 23, 2026","headline":"Trump orders Navy to 'shoot and kill' any boat laying mines in Strait of Hormuz","section":"News","slug":"/video/132306053","id":"132306053","image":{"alt":"VIDEO: Trump orders Navy to 'shoot and kill' any boat laying mines in Strait of Hormuz","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Trump orders Navy to 'shoot and kill' any boat laying mines in Strait of Hormuz","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"April 22, 2026","headline":"Fallout after Fed nominee grilled on Capitol Hill","section":"News","slug":"/video/132266872","id":"132266872","image":{"alt":"VIDEO: Fallout after Fed nominee grilled on Capitol Hill","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Fallout after Fed nominee grilled on Capitol Hill","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_1x1_1600.jpg"}}]}}],"relatedContentSection":"news","schemaContent":{"name":"Trump Campaign to Air First TV Ads","description":"Nearly $5 million was spent on ads in four key battleground states.","duration":"1:00","uploadDate":"08-18-2016","publication":"08-18-2016","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2016/11/161107_vod_dmg_iam_trumpfix1_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2016/11/161107_vod_dmg_iam_trumpfix1_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/news/story/trump-campaign-air-television-ads-41493192"}},"playlist":[{"id":"132567885","contentType":"story","section":"news"},{"id":"132510121","contentType":"story","section":"news"},{"id":"132473181","contentType":"story","section":"news"},{"id":"132497933","contentType":"story","section":"news"},{"id":"132281378","contentType":"story","section":"news"},{"id":"132283010","contentType":"story","section":"news"},{"id":"132273278","contentType":"story","section":"news"},{"id":"132231169","contentType":"story","section":"news"},{"id":"132206748","contentType":"story","section":"news"},{"id":"132200241","contentType":"story","section":"news"},{"id":"132054443","contentType":"story","section":"news"},{"id":"132054798","contentType":"story","section":"news"},{"id":"132033010","contentType":"story","section":"news"},{"id":"131912713","contentType":"story","section":"news"},{"id":"131830583","contentType":"story","section":"news"},{"id":"131834976","contentType":"story","section":"news"},{"id":"131554765","contentType":"story","section":"news"},{"id":"131554815","contentType":"story","section":"news"},{"id":"131543053","contentType":"story","section":"news"},{"id":"131432442","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:news:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"news","title":"Trump Campaign to Air First TV Ads","pubTime":"16:55","pubDate":"08-18-2016","modTime":"11:09","modDate":"08-19-2016","taxonomyTags":"none","id":41493192,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Trump Campaign to Air First TV Ads","mediaAssetTitle":"KELSEY_TRUMP_ADS_20160818","videoId":41493192,"mediaOnPage":"video","legacySlug":"/news/story/trump-campaign-air-television-ads-41493192"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/41493192","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/41493192","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};