0:44
Jacobs was more into sports than Legos as a kid, he said, but began tinkering with the building toys about four years ago. He now has a “Lego studio” in his family’s home and builds the sets before and after his full-time job as a marketing specialist at a building supply company.
“The process is taking a picture, moving the characters ever so slightly and then taking another picture,” Jacobs said, explaining he watches YouTube videos over and over to capture the moments correctly. “After you’ve taken 200 or 300 of those pictures it’s all compiled and you just speed it up.”
Jacobs first created the animation on an iPhone app but now uses a professional animation software program on his computer.
He estimates he used around 400 Lego figurines for the March Madness video. The customized Villanova and UNC jerseys on the players and the fans' attire were designed by a friend and then printed out by Jacobs and taped to each individual figurine.
“That takes a lot of time,” said Jacobs, who posts his Lego creations on Instagram.
Jacobs' three children and wife also help him with his Lego creations, particularly his oldest daughter, Jovie.
“She’s pretty good at building the Legos and she helps me keep it all organized, too,” Jacobs said. “She’s that type-A personality where she’s super-organized and I’m the polar opposite, a creative type.”
He added of Jovie’s help, “It gives her a sense of accomplishment.”
The 2017 March Madness tournament begins March 14. Jacobs said he is sticking with his Tar Heels and would bet that Jovie will pick the Wildcats again, too.
“This month is really the only time she pays attention to college basketball,” he said, “but I would be shocked if she didn’t pick Villanova to win the whole thing again.”
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