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Amazon just confirmed that the videos and photos recorded by the Echo Look will be stored 'indefinitely.' https://t.co/sjpZymsfs3

— Kate Crawford (@katecrawford) April 26, 2017

The company said that the camera would only be active when it is manually turned on, and that a light and in some cases audio cues would alert a user when it is on.

But artificial intelligence experts pointed out on Twitter that a full-length picture of someone in the same place every day could give Amazon a lot of information.

These experts said this would allow the company to ascertain a user's skin color, size and measurements, if a person was pregnant and what clothing brands someone likes.

\"All this to sell you more clothes. We are selling out to surveillance capitalism that can quickly evolve into authoritarianism for so cheap,\" tweeted Zeynep Tufekci, an associate professor at the School of Information and Library Science at the University of North Carolina.

Amazon described in a statement to ABC News the measures it says were taken to make the new device \"secure.\"

\"Amazon takes customer privacy seriously and we have taken measures to make Echo Look secure,\" the statement read. \"These include hardware control via the mic/camera off button, disallowing third party application installation on the device, rigorous security reviews, and encryption of images and communication between Echo Look, the Echo Look app, and Amazon servers.\"

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