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“I wanted to do something important with my life and I think that I always felt that from day one,” she said.

After Renfrew learned about the potential toxins in many seemingly harmless makeup products, she says she felt she had to use “commerce as an engine for change.”

My \"red carpet\" date last night at the @sunvalleyfilmfest sponsored by @beautycounter and honoring the amazingly talented Allison Williams @aw ???????

A post shared by Gregg Renfrew (@greggrenfrew) on Mar 17, 2017 at 7:38am PDT

She says Beautycounter uses nontoxic products to counter the more than 80,000 chemicals currently used in the cosmetics industry.

“I felt a need to educate people on the need for safer ingredients and the products that they use every day,” she said.

Today, Beautycounter can be found online and through partnerships with household names including goop, Target, and J. Crew. But it’s the company’s network of over 20,000 independent consultants that have transformed Beautycounter from a brand into a movement.

“I think we’ve powered our business through storytelling. It’s why we decided to work with a network of independent consultants because they’re out there telling their story, but they’re telling it on the greater platform of our story as a company.”

For Renfrew, you don’t have to sacrifice your values for your bottom line.

“You should be able to build businesses that are highly profitable, create tons of jobs for people, but are simultaneously moving markets and doing things that are good for the world.”

To hear how Renfrew is building Beautycounter and what she says her most successful independent consultants are doing, listen to this week’s episode of \"No Limits With Rebecca Jarvis\".

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