2:21
- ABC News
- June 1, 2017
Chloe Grace Moretz slams own movie's ad campaign
"I am just as appalled and angry as everyone else," she tweeted.
2:21
The film is being produced by Locus Creative Studios in South Korea and not by Disney, which produced the animated tale of Snow White, the princess mentioned in the ad campaign.
The film is set to be released in 2018, according to Locus's website.
In the animated film, Moretz, 20, lends her voice to the leading character of Snow White. The official synopsis on Locus's website reads: \"What if Snow White and the dwarfs are no longer as we know them to be? After seven handsome princes are magically transformed into seven green dwarfs, they set out on a quest to break the curse by getting a kiss from the most beautiful princess in all the land.\"
A trailer for the film depicts two of the dwarfs watching the princess kick off her shoes and transform into a fuller woman.
For its part, Locus Creative Studios has apologized and said it will end the ad campaign.
\"Locus Corporation wishes to apologize regarding the first elements of our marketing campaign (in the form of a Cannes billboard and a trailer), which we realize has had the opposite effect from that which was intended. That advertising campaign is being terminated,\" Locus Creative Studios producer Sujin Hwang told ABC News via email.
\"Our film, a family comedy, carries a message designed to challenge social prejudices related to standards of physical beauty in society by emphasizing the importance of inner beauty. We appreciate and are grateful for the constructive criticism of those who brought this to our attention,\" Hwang added. \"We sincerely regret any embarrassment or dissatisfaction this mistaken advertising has caused to any of the individual artists or companies involved with the production or future distribution of our film, none of whom had any involvement with creating or approving the now discontinued advertising campaign.\"
ABC News is part of parent company Disney.
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