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Meanwhile, Weinstein was under fire after the New York Times published a report alleging that several women, including actress Ashley Judd, had accused Weinstein of sexual harassment or unwanted physical contact over the past few decades.

By Sunday, the movie mogul had been fired from The Weinstein Co., the entertainment company he co-founded with brother Bob Weinstein, and four members of the company's all-male board of directors had resigned.

On Tuesday, more stars, including Gwyneth Paltrow and Angelina Jolie, came forward in a new New York Times article alleging that Weinstein had harassed them. The New Yorker published a story in which women accused Weinstein of sexual assault.

A spokesperson for the movie executive told The New Yorker, \"Any allegations of non-consensual sex are unequivocally denied by Mr. Weinstein.\"

\"Mr. Weinstein has further confirmed that there were never any acts of retaliation against any women for refusing his advances. Mr. Weinstein obviously can’t speak to anonymous allegations, but with respect to any women who have made allegations on the record, Mr. Weinstein believes that all of these relationships were consensual,\" according to the full statement from Weinstein's spokesperson. \"Mr. Weinstein has begun counseling, has listened to the community and is pursuing a better path. Mr. Weinstein is hoping that, if he makes enough progress, he will be given a second chance.\"

Weinstein’s lawyer said in a statement last week that he planned to sue The New York Times.

\"The New York Times published today a story that is saturated with false and defamatory statements about Harvey Weinstein,\" attorney Charles J. Harder said in a statement last Thursday. \"It relies on mostly hearsay accounts and a faulty report, apparently stolen from an employee personnel file, which has been debunked by nine different eyewitnesses. We sent the Times the facts and evidence, but they ignored it and rushed to publish. We are preparing the lawsuit now. All proceeds will be donated to women’s organizations.\"

The producer immediately apologized for misconduct and announced that he planned to take a leave of absence from work while he bettered himself. He also said Chapman was standing by him.

\"She stands 100 percent behind me. Georgina and I have talked about this at length,\" Weinstein told the New York Post. \"We went out with [Weinstein's former adviser] Lisa Bloom last night when we knew the article was coming out. Georgina will be with Lisa and others kicking my ass to be a better human being and to apologize to people for my bad behavior, to say I’m sorry, and to absolutely mean it.\"

Now that Chapman has split from Weinstein, the question of what will happen to her brand remains.

Already, her bottom line appears to be affected. The Hollywood Reporter is reporting that Helzberg Diamonds is no longer working with Marchesa on a line of engagement rings that was set to debut this month. A representative for Helzberg confirmed to THR that \"the company is not launching the Marchesa brand at this time.\"

\"It's safe to say she’s really going to lose a lot of the marketing power that came from the red carpet,\" Pinson said. \"It's inevitable that will change. Women in Hollywood have rallied around the victims who have accused Weinstein. Most won’t want to be affiliated [with Marchesa], even tangentially.\"

\"Actresses are more aware of the impact of their choices,\" she added, \"and very savvy to what their fashion choices say.\"

As for average buyers, Pinson is unsure about how much they will care.

\"The average consumer cares that it is Marchesa,\" she said. \"It already has an established brand presence.\"

Despite the inevitable impact she sees on the Marchesa business, Pinson said she was glad to note that there hasn't been \"any rush to criticize Georgina in any way.\"

\"Women see that she should not be held accountable,\" she said. \"He is the sole person to be held accountable.\"

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