The image, which showed a young black boy wearing a hoodie that read \"Coolest Monkey in the Jungle,\" was featured on H&M's U.K. site as a \"printed hooded top.\" The company, based in Sweden, apologized and removed the image. It is no longer selling the hoodie.

In G-Easy's post, he shared a drawing based on the original ad, with the model wearing a crown and the hoodie reading, \"Coolest King in the World.\"

\"I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level,\" he said.

H&M responded in an Instagram post Tuesday, \"Our position is simple - we have got this wrong and we are deeply sorry. We have a responsibility to be aware of and attuned to all racial and cultural sensitivities - and we have not lived up to this responsibility this time.\"

We have got this wrong and we are deeply sorry. Link in bio.

A post shared by H&M (@hm) on Jan 9, 2018 at 4:36pm PST

G-Eazy joins The Weeknd, who announced Monday that he would no longer be working with H&M.

The singer had released a limited-edition \"Starboy\" fashion collection and a separate capsule collection with H&M and had fronted the company's Spring Icons campaign.

\"PHOTO:
Johnny Nunez/WireImage/Getty Images
PHOTO: The Weeknd attends the Puma XO Pop-Up Shop, Nov. 13, 2017, in New York.
>

\"Woke up this morning shocked and embarrassed by this photo. i’m [sic] deeply offended and will not be working with @hm anymore...\" The Weeknd wrote next to an original picture of the ad.

woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore... pic.twitter.com/P3023iYzAb

— The Weeknd (@theweeknd) January 8, 2018

Basketball star LeBron James also voiced his displeasure with the photo, though he has no deal with the company. He wrote on Instagram, \"@hm u got us all wrong! And we ain't going for it! Straight up! Enough about y'all and more of what I see when I look at this photo. I see a Young King!!\"

@hm u got us all wrong! And we ain't going for it! Straight up! Enough about y'all and more of what I see when I look at this photo. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied! We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that's what we love because the benefits at the end of the road are so beautiful!! #LiveLaughLove?? #LoveMyPeople??????????????????????

A post shared by LeBron James (@kingjames) on Jan 8, 2018 at 3:58pm PST

","canonicalUrl":"https://abcnews.com/Entertainment/rapper-eazy-cuts-ties-hm-racially-insensitive-image/story?id=52257401","legacySlug":"/culture/story/rapper-eazy-cuts-ties-hm-racially-insensitive-image-52257401","noIndexNoFollow":false},"publishTime":"14:52","publishDate":"01-10-2018","updatedTime":"18:12","updatedDate":"01-10-2018","socialImage":{"alt":"G-Easy attends Build to discuss \"The Beautiful and Damned\" at Build Studio, Dec. 6, 2017, in New York. The Weeknd attends the Puma XO Pop-Up Shop, Nov. 13, 2017, in New York.","credit":"Getty Images","ratio":"16x9","url":"https://s.abcnews.com/images/Entertainment/geasy-weekend-gty-er-180110_16x9_1600.jpg","width":992,"height":558},"datePublished":"1/10/2018 14:52:00 GMT","video":{"live":false,"id":52257401,"headline":"Rapper cuts ties with H&M ","mediaAssetTitle":"rothman_handm_ad_180110","description":"He follows The Weeknd and LeBron James, who both blasted the ad.","duration":"3:00","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2018/01/180110_atm_hm_apology_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["137060236","137028746","136712647"]},"relatedItems":[{"contentType":"video","date":"October 7, 2026","headline":"French protests as hundreds of schools partially shut down this week","section":"News","slug":"/video/137060236","id":"137060236","image":{"alt":"VIDEO: French protests as hundreds of schools partially shut down this week","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/261007_gma_burridge_france1_713_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: French protests as hundreds of schools partially shut down this week","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/261007_gma_burridge_france1_713_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/261007_gma_burridge_france1_713_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/261007_gma_burridge_france1_713_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/261007_gma_burridge_france1_713_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/261007_gma_burridge_france1_713_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/261007_gma_burridge_france1_713_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/261007_gma_burridge_france1_713_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/261007_gma_burridge_france1_713_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/261007_gma_burridge_france1_713_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"October 6, 2026","headline":"How abandoned mines across America are wreaking havoc on homeowners","section":"News","slug":"/video/137028746","id":"137028746","image":{"alt":"VIDEO: How abandoned mines across America are wreaking havoc on homeowners","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/261006_gma_job_mines1_741_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: How abandoned mines across America are wreaking havoc on homeowners","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/261006_gma_job_mines1_741_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/261006_gma_job_mines1_741_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/261006_gma_job_mines1_741_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/261006_gma_job_mines1_741_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/261006_gma_job_mines1_741_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/261006_gma_job_mines1_741_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/261006_gma_job_mines1_741_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/261006_gma_job_mines1_741_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/261006_gma_job_mines1_741_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"September 24, 2026","headline":"Tracking the Nor'easter impacting the East Coast ","section":"News","slug":"/video/136712647","id":"136712647","image":{"alt":"VIDEO: Tracking the Nor'easter impacting the East Coast and hurricane heading for Hawaii","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260924_gma_zee_storm1_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Tracking the Nor'easter impacting the East Coast and hurricane heading for Hawaii","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260924_gma_zee_storm1_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260924_gma_zee_storm1_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260924_gma_zee_storm1_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260924_gma_zee_storm1_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260924_gma_zee_storm1_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260924_gma_zee_storm1_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260924_gma_zee_storm1_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260924_gma_zee_storm1_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260924_gma_zee_storm1_hpMain_1x1_1600.jpg"}}]}}],"relatedContentSection":"news","schemaContent":{"name":"Rapper cuts ties with H&M ","description":"He follows The Weeknd and LeBron James, who both blasted the ad.","duration":"3:00","uploadDate":"01-10-2018","publication":"01-10-2018","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2018/01/180110_atm_hm_apology_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2018/01/180110_atm_hm_apology_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/news/story/rapper-eazy-cuts-ties-hm-racially-insensitive-image-52257401"}},"playlist":[{"id":"136253720","contentType":"story","section":"news"},{"id":"137220313","contentType":"story","section":"news"},{"id":"137234817","contentType":"story","section":"news"},{"id":"137147457","contentType":"story","section":"news"},{"id":"137132187","contentType":"story","section":"news"},{"id":"136945841","contentType":"story","section":"news"},{"id":"136945748","contentType":"story","section":"news"},{"id":"136930796","contentType":"story","section":"news"},{"id":"136874802","contentType":"story","section":"news"},{"id":"136841854","contentType":"story","section":"news"},{"id":"136766868","contentType":"story","section":"news"},{"id":"136694294","contentType":"story","section":"news"},{"id":"136682772","contentType":"story","section":"news"},{"id":"136631130","contentType":"story","section":"news"},{"id":"136644492","contentType":"story","section":"news"},{"id":"136623234","contentType":"story","section":"news"},{"id":"136614308","contentType":"story","section":"news"},{"id":"136605272","contentType":"story","section":"news"},{"id":"136553132","contentType":"story","section":"news"},{"id":"136553226","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:news:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"news","title":"Rapper cuts ties with H&M ","pubTime":"09:52","pubDate":"01-10-2018","modTime":"13:12","modDate":"01-10-2018","taxonomyTags":"none","id":52257401,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Rapper cuts ties with H&M ","mediaAssetTitle":"rothman_handm_ad_180110","videoId":52257401,"mediaOnPage":"video","legacySlug":"/culture/story/rapper-eazy-cuts-ties-hm-racially-insensitive-image-52257401"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/52257401","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/52257401","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};