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Then Michaels got involved and encouraged people to come to their stores to take photos in the flower aisle, dubbing it the “Michaels Challenge.”

And tons of people started flocking to Michaels stores all over the country.

\"PHOTO:
Jessica Kobeissi/Twitter
PHOTO: Photographers around the country have been flocking to craft stores for photoshoots in a new viral trend.
>
\"PHOTO:
Jessica Kobeissi/Twitter
PHOTO: Michaels craft stores have invited photographers to come to their stores and use their aisles as the setting for great photo shoots.
>
\"PHOTO:
Sirena Domino
PHOTO: Michaels encourages others to try the challenge and share their results by tagging #MichaelsChallenge on social media
>

As a comedian, I needed to experience this for myself.

So I borrowed \"Good Morning America\" photography intern Alessia Porcari and a production crew, put together some costumes and used what Michaels' aisles had to offer for backgrounds and props. I got into the displays. I improvised. We made “creativity happen.”

The atmosphere was surprisingly comfortable. My fellow customers looked at me with bemusement. Some looked at me as if I were a man-child playing dress up, while others looked at me as an undiscovered working actor trying to get a break.

One customer, Vicky, even volunteered to loan me her magnifying glass for my Indiana Jones pose. 

\"PHOTO:
Alessia Pocari/ABC News
PHOTO: The challenge is to take a great photo without looking like you're shooting in the store.
>

We were respectful of the store and the challenge. But above all the Michaels' staff was supportive of our efforts as we were not the first to take the challenge in their store.

Overall we had a blast, and if I do say so myself, the photos turned out great!

\"PHOTO:
Alessia Porcari/ABC News
PHOTO: Kelly and a GMA crew got creative -- and festive -- with their photography shots.
>

I can’t imagine it was easy to make these photos look like they were taken in a studio and not a craft store -- but Porcari pulled it off.

For my friend Brittany, her Michael’s Challenge photos have lead to 10,000 shares and actual bookings for her photography business.

I will need some time to see how the Michael’s Challenge impacts my career as a comedian. But at the very least, my Instagram feed is going to have some funny photos!

\"PHOTO:
Alessia Porcari/ABC News
PHOTO: GMA's Tom Kelly took a stab at the Michaels Challenge himself.
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