Afterward, Nazarian said members of the Coast Guard arrived in an attempt to help the helicopter passengers.

\"We're just hoping they survived,\" she added.

\"PHOTO:
Eduardo Munoz Alvarez/Getty Images
PHOTO: A rescue diver is sprayed with water after attending a call of a helicopter crashed in the East River on March 11, 2018 in New York.
>

The Federal Aviation Administration tweeted that it was investigating the crash and the helicopter was \"reportedly inverted in the water.\" It added that the National Transportation Safety Board would lead the investigation.

Police and divers braved the 50-foot-deep river, which was about 40 degrees Fahrenheit and moving at a speed of 4 mph on Sunday night.

Two of those who died were pronounced dead at the scene, Nigro said.

\"PHOTO:
Jennifer Peltz/AP
PHOTO: First responders carry a person to an ambulance after a helicopter crashed into the East River along New York on Sunday, March 11, 2018.
>

\"We're all still ... like really shaken up,\" another witness told ABC News. \"There was a lot of screams. It was just really horrifying.\"

New York Police Department Commissioner James O'Neill said there were \"dozens of calls\" reporting the helicopter crash.

Soon after the helicopter went down, a series of dispatches captured in real-time over FDNY's scanners by Broadcastify.com broke down the initial emergency response.

\"PHOTO:
John J. Magers/Reuters
PHOTO: A helicopter crashed in New York City's East River, March 11, 2018, in a still image from video posted to Twitter.
>

\"We got reports from NYPD that a helicopter is upside down in the water,\" a dispatcher stated.

Divers from both the NYPD and FDNY then raced into the water, according to the dispatcher.

O'Neill also praised the efforts of a private tugboat, which arrived on the scene before first responders.

\"I want to thank the crew from the tugboat,\" O'Neill said. \"They were the first boat on the scene.\"

He also confirmed that emergency crews arrived at the crash scene by both air and sea within five minutes.

New York City Mayor Bill de Blasio was briefed about the crash.

\"PHOTO:
Eduardo Munoz Alvarez/Getty Images
PHOTO: NYPD officers remove bodies from the scene of a helicopter crash in the East River on March 11, 2018 in New York.
>

According to FlightRadar24.com, a website that tracks flight patterns, the helicopter -- tail number N350LH -- took off from Kearny, New Jersey.

\"PHOTO:
Eric Adams Photography
PHOTO: Passengers load into a chartered helicopter that later crashed into the East River in New York, March 11, 2018.
>

It flew by the Statue of Liberty -- where someone aboard another chopper snapped photos of the chopper -- before heading toward the East River.

\"PHOTO:
Eric Adams Photography
PHOTO: A chartered helicopter that later crashed into New York's East River flies past the Statue of Liberty in New York, March 11, 2018.
>

It flew over the Brooklyn Bridge, according to the radar path, before losing contact and crashing in the river.

\"PHOTO:
Eric Adams Photography
PHOTO: A chartered helicopter that later crashed into New York's East River flies past the Statue of Liberty in New York, March 11, 2018.
>

The National Transportation Safety Board is sending members to investigate, and is expected to hold a news conference on Monday.

A Eurocopter AS350 went down in the East River near Roosevelt Island in #NYC at 7pm today. The helicopter reportedly is inverted in the water. Local authorities will confirm the number of people on board, their names and conditions. The #FAA is investigating.

— The FAA (@FAANews) March 11, 2018
\"PHOTO:
Tuan-Lung Wang/Twitter
PHOTO: A boat on the scene where a helicopter crashed into the East River in New York City, March 11, 2018.
>
\"PHOTO:
Dimitrios Kambouris/Getty Images
PHOTO: Emergency responders work at the scene of a helicopter crash in the East River, March 11, 2018 in New York City. According to reports at least two people were killed.
>

Calls to Liberty Helicopter seeking comment on the crash were not immediately returned.

ABC News' Karma Allen, Josh Margolin and Mark Crudele contributed to this report.

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