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The color is created in 3-D, so that it not only creates color, but texture as well.

The hair and the color are transformed into a different effect with every movement of the hair.

\"PHOTO:
phildoeshair/Instagram
PHOTO: Pixelated hair transforms when you brush it in a certain direction.
>

\"This is a new language, a new way to work the color, and right now there are hairdressers all around the world [using] the technique that we created here in our studio.\"

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