Brady, who lives in Frederick, Maryland, admits that she doesn’t feel the effects of ASMR herself. But she said she enjoys filming herself cutting softer soaps \"because they’re like a nice, smooth cut and make a good sound when they drop.\"
#SoapCutting has more than 70,000 posts on Instagram alone. Most posts were of videos showcasing a single bar of soap being sliced up.
![\"PHOTO:](\"http://a.abcnews.com/images/Lifestyle/soap-cutting-2-abc-thg-180605_hpMain_4x3t_384.jpg\")
Janet Weinstein/ABC News
PHOTO: Kaelin Brady cuts up bars of soap for her thousands of Instagram followers from her home in Frederick, Maryland.
Brady is a school bus driver by day and every morning before her daily run, she contributes to the carving community.
“When I first started, I would get two, three hundred followers and I would get super excited,” she said. “And that number just started getting higher and higher.”
The comments section underneath some of her videos may provide a window into why her follower base keeps building.
“Yay you finally started doing thin slices,” one follower said.
“My favorite <3,” posted another.
“Just the simplicity of it,” Brady said, when asked why she enjoys contributing to the craze. “There’s no gimmicks. I just cut the soap, it’s relaxing, and we’re good.”
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