© 2026 ABC News

\"This could become something that affects more and more and more products, and more and more and more consumers will feel the pinch,\" Oxenford said.

Harley-Davidson in the UK declined an invitation from ABC News for an interview but in a statement said its position on tariffs hadn't changed. \"We support free and fair-trade policies that address barriers to international growth and allow us to compete globally,\" the company said.

\"PHOTO:
Andy Laurence/ABC News
PHOTO: The owner of Milroys of Soho, a whiskey store in London, expected Kentucky bourbon prices to jump after European Union tariffs came into effect, June 22, 2018.
>

For Simo, Kentucky bourbon may cease to compete, and his customers' taste may just shift.

\"Europe is actually the largest emerging market for American whiskey. I mean the UK alone imported 124 million pounds last year. That's just in the UK alone. And unfortunately with this 25-percent tariff, it's going to make it slightly unobtainable for sort of those whiskey drinkers coming in,\" Simo said.

\"It's going to kill the American whisky industry here,\" he added, saying he was among those in the U.K. who wore Levi jeans and drove a Harley-Davidson. \"Yeah, my life is about to get a bit more expensive.\"

","canonicalUrl":"https://abcnews.com/International/whiskey-harley-prices-expected-jump-europe-tariffs-effect/story?id=56085825","legacySlug":"/news/story/whiskey-harley-prices-expected-jump-europe-tariffs-effect-56085825","noIndexNoFollow":false},"publishTime":"00:48","publishDate":"06-23-2018","updatedTime":"00:47","updatedDate":"06-23-2018","socialImage":{"alt":"In this Aug. 22, 2014, file photo, Wild Turkey sampling bottles sit on the bar at the distillery's visitors' center near Lawrenceburg, Ky.","credit":"Bruce Schreiner/AP","ratio":"16x9","url":"https://s.abcnews.com/images/International/whiskey-europe-tariffs-ap-thg-180622_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"6/23/2018 00:48:28 GMT","video":{"live":false,"id":56085825,"headline":"Whiskey, Harley prices expected to jump in Europe","mediaAssetTitle":"EU TARIFFS HARLEY","description":"Some popular U.S. products are expected to jump in price due to tariffs.","duration":"5:37","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2018/06/180622_vod_orig_hunter_debrief_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["132488083","132306053","132266872"]},"relatedItems":[{"contentType":"video","date":"April 29, 2026","headline":"Grand jury indicts former FBI director over Instagram post","section":"News","slug":"/video/132488083","id":"132488083","image":{"alt":"VIDEO: Grand jury indicts former FBI director over Instagram post","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Grand jury indicts former FBI director over Instagram post","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"April 23, 2026","headline":"Trump orders Navy to 'shoot and kill' any boat laying mines in Strait of Hormuz","section":"News","slug":"/video/132306053","id":"132306053","image":{"alt":"VIDEO: Trump orders Navy to 'shoot and kill' any boat laying mines in Strait of Hormuz","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Trump orders Navy to 'shoot and kill' any boat laying mines in Strait of Hormuz","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"April 22, 2026","headline":"Fallout after Fed nominee grilled on Capitol Hill","section":"News","slug":"/video/132266872","id":"132266872","image":{"alt":"VIDEO: Fallout after Fed nominee grilled on Capitol Hill","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Fallout after Fed nominee grilled on Capitol Hill","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_1x1_1600.jpg"}}]}}],"relatedContentSection":"news","schemaContent":{"name":"Whiskey, Harley prices expected to jump in Europe","description":"Some popular U.S. products are expected to jump in price due to tariffs.","duration":"5:37","uploadDate":"06-23-2018","publication":"06-23-2018","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2018/06/180622_vod_orig_hunter_debrief_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2018/06/180622_vod_orig_hunter_debrief_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/news/story/whiskey-harley-prices-expected-jump-europe-tariffs-effect-56085825"}},"playlist":[{"id":"132510121","contentType":"story","section":"news"},{"id":"132473181","contentType":"story","section":"news"},{"id":"132497933","contentType":"story","section":"news"},{"id":"132281378","contentType":"story","section":"news"},{"id":"132283010","contentType":"story","section":"news"},{"id":"132273278","contentType":"story","section":"news"},{"id":"132231169","contentType":"story","section":"news"},{"id":"132206748","contentType":"story","section":"news"},{"id":"132200241","contentType":"story","section":"news"},{"id":"132054443","contentType":"story","section":"news"},{"id":"132054798","contentType":"story","section":"news"},{"id":"132033010","contentType":"story","section":"news"},{"id":"131912713","contentType":"story","section":"news"},{"id":"131830583","contentType":"story","section":"news"},{"id":"131834976","contentType":"story","section":"news"},{"id":"131554765","contentType":"story","section":"news"},{"id":"131554815","contentType":"story","section":"news"},{"id":"131543053","contentType":"story","section":"news"},{"id":"131432442","contentType":"story","section":"news"},{"id":"131121474","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:news:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"news","title":"Whiskey, Harley prices expected to jump in Europe","pubTime":"20:48","pubDate":"06-22-2018","modTime":"20:47","modDate":"06-22-2018","taxonomyTags":"none","id":56085825,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Whiskey, Harley prices expected to jump in Europe","mediaAssetTitle":"EU TARIFFS HARLEY","videoId":56085825,"mediaOnPage":"video","legacySlug":"/news/story/whiskey-harley-prices-expected-jump-europe-tariffs-effect-56085825"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/56085825","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/56085825","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};