It is indeed in states like Ohio, Wisconsin, Pennsylvania and Michigan where a winning coalition of energized Clinton-voters and disillusioned Trump voters could save these incumbents from defeat in 2018.

\"PHOTO:
David Paul Morris/Bloomberg via Getty Images
PHOTO: Sen. Tammy Baldwin, a Democrat from Wisconsin, during the Democratic National Convention (DNC) in Philadelphia, July 28, 2016.
>

\"In Wisconsin or Pennsylvania or even Ohio, you probably have to win some Trump voters but you don’t necessarily have to win Trump approvers -- a subtle but important difference,\" said Kyle Kondik of the University of Virginia Center for Politics.

\"Between Trump’s relatively mediocre approval in a lot of these states, and the fact that you do have some legitimate Trump Democrats who are probably going to come home, at least for 2018, plus all the Clinton voters in the state, that provides a pretty decent base for a number of these senators,\" Kondik added, with the caveat that Manchin, Heitkamp and Tester do not face the same type of political environment in their races.

In the Badger State, Baldwin's hopes largely rest on a unique set of 13 counties that voted for Trump for president in 2016, Scott Walker for governor in 2014 but broke for both Baldwin and Barack Obama in 2012. Peppered across the state, these mostly rural counties are where Baldwin hopes to focus her \"Buy American\" message and tap into the same strain of economic populism that enabled Donald Trump to become the first Republican since Ronald Reagan in 1984.

When we rebuild our crumbling water infrastructure, we should use #MadeinAmerica products. @POTUS says he supports my #BuyAmerica reform and Congressional Republicans need to join us in getting the job done for Wisconsin workers and manufacturers. https://t.co/7gpWqBRv7g

— Sen. Tammy Baldwin (@SenatorBaldwin) July 10, 2018

Casey, the son of a former governor, is known as a more pro-life member of the Democratic caucus but votes the Trump line just 29.7 percent of the time. But running against the ardently pro-Trump Congressman Lou Barletta this cycle has afforded Casey a degree of room to maneuver politically in a way he likely would not have in a midterm cycle with a relatively unpopular Republican that narrowly won his home state occupying the White House.

\"PHOTO:
Aaron P. Bernstein/Getty Images
PHOTO: Sen. Bob Casey walks on stage to deliver remarks on the first day of the Democratic National Convention at the Wells Fargo Center, July 25, 2016 in Philadelphia.
>

Earlier this week, Casey came out against Trump's nominee for the Supreme Court before it was announced that Kavanaugh was the pick. In a statement Casey struck a populist tone, decrying \"corporate America,\" and \"Washington special interests\" he says were behind the process.

\"I was elected to represent all Pennsylvanians. I was not elected to genuflect to the hard Right, who are funded by corporate America,\" Casey said.

The pragmatists

Occupying a relative middle ground within the Democratic caucus are three Senators with varying odds for re-election and some progressive bona fides: Nelson, McCaskill and Tester.

While all three are a bit less locked into the Democratic line, they vote with Democrats most of the time. Nelson, McCaskill and Tester all held firm with Democrats on immigration, taxes and the Affordable Care Act.

\"PHOTO:
Bill Clark/CQ Roll Call/Getty Images
PHOTO: Sen. Claire McCaskill participates in the news conference with survivors of sexual assault to urge the Senate to pass the Campus Accountability and Safety Act, April 26, 2016.
>

The three Senators voted to roll back the Dodd-Frank Act, a key liberal financial reform, and have voted to confirm some of Trump’s cabinet nominees, including Secretary of Homeland Security Kirstjen Nielsen. Nelson was one of six Democratic Senators to vote in favor of confirming Gina Haspel as CIA Director, despite Democratic objections to her involvement in CIA “black sites.”

Nevertheless, all three are not afraid of taking more progressive stands on issues and running on their liberal records.

In her race in Missouri, McCaskill has vocally defended the Affordable Care Act and its provision that protects insurers from rejecting coverage to people with pre-existing conditions. Her opponent, Josh Hawley, is participating in a pending lawsuit challenging the provision in his capacity as the state’s Attorney General.

\"PHOTO:
Al Drago/Bloomberg via Getty Images
PHOTO: Sen. Jon Tester speaks during a confirmation hearing on Capitol Hill, in Washington, June 27, 2018.
>

McCaskill has been emphasizing her ability to work hard for Missouri in the Senate in her campaign, putting out a campaign ad that highlighted the fifty town hall meetings she held with constituents last year. The Senator has also been driving across the state on an RV tour to engage with constituents. McCaskill came under fire for the tour, however, as she ultimately admitted that she had used a private plane during part of her tour.

In Montana, Tester sells his lifelong ties to Montana to contrast with his opponent Matt Rosendale, who grew up in Maryland. Tester has also shown a willingness to incorporate progressive rhetoric into his campaign, aligning himself strongly with local unions and defending a woman’s right to choose on abortion.

Despite his progressive credentials, Tester has packaged his policies in a way that appeals in a Republican-leaning state like Montana. On reproductive health issues, Tester has framed his support for abortion rights as a small-government issue.

Montana women deserve equal rights, and I’ll stand up to anyone who wants to put government between a woman and her doctor. I’m proud to stand with @PPact & their mission to protect access to basic health care services and rights for Montana women. #mtpol #mtsen pic.twitter.com/CjQ8I6yrO6

— Jon Tester (@jontester) June 29, 2018

Nelson has been relatively quiet so far in his re-election bid against Republican Governor Rick Scott. Nelson, a former NASA astronaut and fifth-generation Floridian, is vying for his fourth term but has kept a low profile. Nevertheless, Nelson is accumulating campaign money as he is currently sitting on over $10 million in funds. Scott is putting pressure on Nelson, however, accumulating record-breaking fundraising hauls. Nelson will likely step up his campaign efforts as the election draws nearer.

In the campaigning Nelson has already done, he has relied on his astronaut background as a representation of how he looks beyond political decisions in his role as a Senator, incorporating it into an ad he released in May.

\"When I looked back at our planet,\" Nelson says as dramatic music plays over shots of the space shuttle, \"I didn't see political divisions. I saw how we're all in this together, bound by timeless values we all share.\"

These three senators are relatively unlikely to join Republicans in confirming Kavanaugh, as all three voted against Gorsuch’s confirmation last year. Nelson has already said publicly before the announcement of Kavanaugh that he expects to vote against a Supreme Court nominee Trump puts out.

The true moderates

In this group are three particularly moderate and particularly vulnerable Democrats: Heitkamp, Manchin and Donnelly. These three Democrats are among the most conservative in their caucus, voting with Trump over 50 percent of the time.

All three voted to confirm most of Trump’s cabinet nominees and even voted for some conservative measures. Heitkamp, Manchin and Donnelly all voted to confirm Justice Neil Gorsuch last year and for the Republican “sanctuary cities” immigration bill, while the latter two joined Senate Republicans in favor of a bill that would ban abortion at 20 weeks.

\"PHOTO:
Samuel Corum/Anadolu Agency/Getty Images
PHOTO: Sen. Joe Donnelly enters the hearing chamber before a Senate Armed Services Committee hearing on Counter-ISIL Strategy in Washington, July 7, 2015.
>

Despite these votes straying from the Democratic line, all three held firm in opposing the tax bill Republicans passed last year as well as the Republican effort to repeal the Affordable Care Act.

For these three Democrats, the message to voters is that they are independent voices willing to work with anyone who will help put their state first. All three have taken a range of stances that would cater to local voters, with Manchin backing efforts to revive West Virginia’s struggling coal industry, and both Heitkamp and Donnelly touting their support for the Farm Bill and opposition to Trump’s tariffs in their farm-heavy states.

When running as Democrats in states where the national Democratic brand turns off voters, these Senators emphasize their local ties and try to project a personality that voters are attracted to.

In North Dakota, Heitkamp’s campaign messaging has played to her background as a born-and-bred North Dakotan and a member of a prominent in-state family, something that plays well in an environment where voters look for a candidate who both looks out for local interests and play up their local roots, according to Mark Jendrysik, a political science professor at the University of North Dakota.

“Senator Heitkamp is an interesting phenomenon. She is in many ways a unique individual in state politics. She sold herself as an independent, not beholden to party orthodoxy,” Jendrysik said. “North Dakotans are aggressively humble. She really has worked that angle-- not dour, but definitely serious, focused, attached to the soil, grown up here.”

\"PHOTO:
Michael Brochstein/SOPA Images/LightRocket via Getty Images
PHOTO: Sen. Heidi Heitkamp at a press conference about the proposed Central American Reform And Enforcement Act in the Capitol.
>

The face-to-face, retail politicking aspect of the race is something that Manchin is also leaning into in his race in West Virginia. Manchin has positioned himself as a both a proud independent and a proud West Virginian in his campaign.

“People here have been screwed by both political parties,” Manchin proclaimed in an ad launched in April. Turning to his local roots, Manchin added, ”Yes, Washington sucks, but West Virginians don’t give up.”

Patrick Hickey, a political science professor at the University of West Virginia, sees Manchin’s branding as a double-edged sword.

“People are looking for an authentic personality who is not a politician. It both helps and hurts Manchin in this race. Manchin has built a brand as an independent person. People like him as a person and like this independent brand, but he’s a career politician-- but so is his opponent,” he said.

\"PHOTO:
Bill Clark/CQ Roll Call/Getty Images
PHOTO: Sen. Joe Manchin participates in the Senate Democrats news conference on tax reform in the Capitol, Nov. 28, 2017.
>

In an effort to leverage Trump’s relatively high approval ratings Republican candidates in these states have sought to counter all three by turning social issues, particularly abortion and its ties to the upcoming confirmation vote of Supreme Court nominee Brett Kavanaugh, into parts of their campaign.

Manchin's opponent, West Virginia Attorney General Patrick Morrisey, encouraged his supporters this week to sign a petition urging Manchin to back Kavanaugh's nomination, referencing President Trump's 2016 margin of victory in his pitch to supporters.

\"West Virginia voters were clear in 2016 when they overwhelmingly elected President Trump by more than 40 points,\" Morrisey said Wednesday, \"They have an opportunity to remind Sen. Manchin to stand with our President and a highly-qualified Supreme Court nominee.\"

Mike Braun, challenging Donnelly in Indiana, criticized Donnelly for not immediately announcing his support for Kavanaugh’s nomination.

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