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Los Angeles-based photographer Marcus Hyde, who has worked with Kardashian West before, directed the video, which features grainy footage of the family, wearing Fendi while walking in a field.

\"PHOTO:
Kim Kardashian/Instagram
PHOTO: North West poses on Kim Kardashian's Instagram.
>

Kanye West, who has been married to Kardashian West since 2014, is heard in the video as well, thanks to his 2008 song \"Love Lockdown.\"

Silvia Venturini Fendi, creative director of accessories, explained in a statement why the Kardashian West family was perfect for this new campaign to promote the 10-year anniversary of Fendi's Peekaboo Bag.

FisForFamily #meandmypeekaboo @kimkardashian @krisjenner and little northwest for @fendi

A post shared by Silvia Venturini Fendi (@silviaventurinifendi) on Jul 9, 2018 at 2:09pm PDT

\"The idea was to expand the concept of family, as it’s part of our history, and we wanted other families of women,\" she said in a statement, tweeted by Kardashian West herself. \"In the case of the Kardashians, they are all three of them very strong women, with strong personalities. It’s an iconic family.\"

“The idea was to expand the concept of family, as it’s part of our history, and we wanted other families of women. In the case of the Kardashians, they are all three of them very strong women, with strong personalities. It’s an iconic family\" - Silvia Venturini Fendi

— Kim Kardashian West (@KimKardashian) July 9, 2018

Kardashian West is also a mother to two younger children: 2-year-old Saint, and 5-month-old Chicago.

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