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Malone quickly became a household name, catering to members of royalty from all over the world as well as film stars, pop stars, and models. In 1999, Malone sold her business to the Estee Lauder Companies and stayed on as creative director until 2006. She told Jarvis that she felt terrified walking away from the company she had built from the ground up.

“I left that business and I realized 48 hours running up to leaving that business that I was making the biggest mistake of my life.”

Looking back on that decision today, Malone believed it was necessary to make that “mistake” in order to explore new opportunities, and continue to challenge herself. She decided to do it all over again when she launched her new fragrance company, Jo Loves, in 2011. She also opened a store, and wrote a memoir, \"My Story,\" in 2016.

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A post shared by Jo Loves (@jolovesofficial) on Sep 17, 2018 at 12:48pm PDT

Although taking risks has been important throughout her career, Malone added that she’s always valued some advice she got from Oprah Winfrey years ago, when Winfrey told her to “own everything you do.”

“Stamp your identity on everything you do. That has stayed with me, and that was probably one of the best pieces of business advice I’ve ever had,” Malone said.

Listen to more of this interview with Jo Malone on the \"No Limits with Rebecca Jarvis\" podcast.

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