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The video is part of the I Touch Myself Project, which was launched in 2014, in partnership with bra manufacturer Berlei and inspired by Australian singer Chrissy Amphlett, who died in 2013 after battling breast cancer and multiple sclerosis.

Amphlett was the frontwoman for the Australian rock band Divinyls, whose biggest hit was 1991's \"I Touch Myself.\" She was 53.

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