But one man who described himself as a Woodchurch High School parent expressed relief that since the ban, he wouldn't have to pay up for a designer coat this Christmas.

@RadioCityTalk mick my son goes too Woodchurch High he has been asking for one of these coats for Xmas.. Since the school announced this. He has told us not too bother as he can't wear it for school.. Result for me ????

— ??DAVE HANNAFORD?? (@trfc_rover) November 15, 2018

Some say this is an important step on the way to reducing the adverse effects of poverty in the U.K.

“For us to be having this debate is so important,” Katie Schmuecker, head of policy at the anti-poverty charity Joseph Rowntree Foundation, told ABC News. “When we talk to parents they tell us about the stress they experience when that other children have and the worry they have about their children being bullied at school because they are not able to have a decent winter coat, let alone a designer winter coat.”

Child poverty in the spotlight

Professor Diane Reay, a sociologist at the University of Cambridge and author of “Miseducation: Inequality, Education and the Working Classes,” told ABC News that education in the U.K. is increasingly “segregated” between rich and poor.

“Schools in the poorest areas have been bombarded with the impact of growing levels of poverty,” she said. “Social mobility has stagnated in the U.K. We are one of most immobile countries in [the] developed world.”

A recent U.N. study on poverty in the U.K. warned that “child poverty is rising again, and expected to continue increasing sharply in the coming years.”

“The widely respected Institute for Fiscal Studies predicts a 7% rise in child poverty between 2015 and 2022, and various sources predict child poverty rates of as high as 40%,” the report said. “For almost one in every two children to be poor in twenty-first century Britain is not just a disgrace, but a social calamity and an economic disaster, all rolled into one.”

The idea of “poverty proofing” in schools looks to be gaining ground in the U.K. The luxury coat ban at Woodchurch High School follows a similar decision at St. Wilfrid's Primary School in Blyth, England, earlier this year, in which designer pencil cases were banned to prevent poor students from being “stigmatized,” according to the BBC.

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