He held a sign written with a black pen on a piece of brown cardboard that appeared to be torn from a box.

“Homeless: Just need a little help to feed my family through the HOLIDAYS,” the sign read, besides a sketch of a Christmas tree.

“Oh my God. I’m gonna cry,” one stunned woman responded.

Breach explained to a man in a bright green t-shirt that he was “just trying to get some money to feed the family.” The man in the t-shirt handed him cash and started to walk away before Breach stopped him.

“Thank you so much, I appreciate it,” Breach said, and then casually employed his signature response: “Oh wait, just one more thing. Since you’re such a nice giver, this is for you for the holidays.”

The man in the t-shirt seemed overwhelmed, and said the experience turned him around about the less-fortunate in his community.

“For the longest time I thought to myself, I stopped giving people money and I said myself, ‘You know what? I don’t care. I’m doing really, really well!’ And I’m gonna give this back,\" the man concluded, “this is not staying in my pocket.”

Soon another shopper’s generosity took hold. When Breach explained his campaign, and handed yet another $100 bill out.

“Are you serious? Oh wow.”

Breach told ABC affiliate WPLG that he dispatched $500 over the course of his experiment.

“I had a cup,” he said. “And anyone who gave me a $1 or $5, got a $100 in return.”

","canonicalUrl":"https://abcnews.com/US/man-undercover-homeless-teach-neighbors-lesson-charity/story?id=60062757","legacySlug":"/news/story/man-undercover-homeless-teach-neighbors-lesson-charity-60062757","noIndexNoFollow":false},"publishTime":"09:50","publishDate":"12-29-2018","updatedTime":"10:00","updatedDate":"12-29-2018","socialImage":{"ratio":"16x9","url":"https://s.abcnews.com/images/GMA/default-img-16x9.png","width":992,"height":558},"datePublished":"12/29/2018 09:50:00 GMT","video":{"live":false,"id":60062757,"headline":"Man poses as homeless to celebrate charity","mediaAssetTitle":"HOMELESS $100s","description":"Brian Breach said he was inspired to reward charity over the holidays. ","duration":"NaN:NaN","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{},"playlist":["132488083","132306053","132266872"]},"relatedItems":[{"contentType":"video","date":"April 29, 2026","headline":"Grand jury indicts former FBI director over Instagram post","section":"News","slug":"/video/132488083","id":"132488083","image":{"alt":"VIDEO: Grand jury indicts former FBI director over Instagram post","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Grand jury indicts former FBI director over Instagram post","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"April 23, 2026","headline":"Trump orders Navy to 'shoot and kill' any boat laying mines in Strait of Hormuz","section":"News","slug":"/video/132306053","id":"132306053","image":{"alt":"VIDEO: Trump orders Navy to 'shoot and kill' any boat laying mines in Strait of Hormuz","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Trump orders Navy to 'shoot and kill' any boat laying mines in Strait of Hormuz","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"April 22, 2026","headline":"Fallout after Fed nominee grilled on Capitol Hill","section":"News","slug":"/video/132266872","id":"132266872","image":{"alt":"VIDEO: Fallout after Fed nominee grilled on Capitol Hill","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Fallout after Fed nominee grilled on Capitol Hill","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_1x1_1600.jpg"}}]}}],"relatedContentSection":"news","schemaContent":{"name":"Man poses as homeless to celebrate charity","description":"Brian Breach said he was inspired to reward charity over the holidays. ","duration":"NaN:NaN","uploadDate":"12-29-2018","publication":"12-29-2018","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","link":"https://www.goodmorningamerica.com/news/story/man-undercover-homeless-teach-neighbors-lesson-charity-60062757"}},"playlist":[{"id":"132675442","contentType":"story","section":"news"},{"id":"132665875","contentType":"story","section":"news"},{"id":"132628890","contentType":"story","section":"news"},{"id":"132569874","contentType":"story","section":"news"},{"id":"132567885","contentType":"story","section":"news"},{"id":"132510121","contentType":"story","section":"news"},{"id":"132473181","contentType":"story","section":"news"},{"id":"132497933","contentType":"story","section":"news"},{"id":"132281378","contentType":"story","section":"news"},{"id":"132283010","contentType":"story","section":"news"},{"id":"132273278","contentType":"story","section":"news"},{"id":"132231169","contentType":"story","section":"news"},{"id":"132206748","contentType":"story","section":"news"},{"id":"132200241","contentType":"story","section":"news"},{"id":"132054443","contentType":"story","section":"news"},{"id":"132054798","contentType":"story","section":"news"},{"id":"132033010","contentType":"story","section":"news"},{"id":"131912713","contentType":"story","section":"news"},{"id":"131830583","contentType":"story","section":"news"},{"id":"131834976","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:news:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"news","title":"Man poses as homeless to celebrate charity","pubTime":"04:50","pubDate":"12-29-2018","modTime":"05:00","modDate":"12-29-2018","taxonomyTags":"none","id":60062757,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Man poses as homeless to celebrate charity","mediaAssetTitle":"HOMELESS $100s","videoId":60062757,"mediaOnPage":"video","legacySlug":"/news/story/man-undercover-homeless-teach-neighbors-lesson-charity-60062757"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/60062757","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/60062757","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};