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The film has Bullock and company masking their eyes to avoid death, which means they spend much of the movie running, boating and doing just about everything else blind.

The \"Bird Box Challenge\" invites people to try the same thing -- which, as you can imagine, is pretty dangerous.

Congratulations Sandra Bullock and Susanne Bier on Bird Box — you really made 2018 the year of women for Netflix. You are heroic in so many ways!

(image via @UPI) pic.twitter.com/owx2ajMTEN

— Netflix US (@netflix) December 31, 2018

\"Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE,\" Netflix tweeted on Wednesday. \"We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.\"

Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box — best first 7 days ever for a Netflix film! pic.twitter.com/uorU3cSzHR

— Netflix Film (@NetflixFilm) December 28, 2018

So far, some entries have included scaling escalators and moving walkways, which apparently haven't led to any injuries but it's early yet: the movie only came out on the streaming service on Dec. 23.

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