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The song is repetitive and catchy but it was the video that started an online craze.

The recent push into the States can be attributed to celebrities embracing the song, like Ellen DeGeneres and LeBron James.

As for Pinkfong, it boasts 14 million subscribers around the globe, in languages that include Korean, Japanese, Spanish, Russian, Mandarin, Thai and English.

One of its latest songs, \"Jungle Boogie,\" is similar to \"Baby Shark\" in its catchiness and educational value for kids.

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