2:03
- ABC News
- Super Bowl
- February 2, 2019
It's not the red carpet, it's a Super Bowl ad
Despite Amy Schumer's urging, this year's commercials is celebrity-packed.
2:03
Schumer's rep did not respond to a request for further comment.
Despite reportedly turning down the offer to play in Pepsi's Halftime Show, Cardi B does appear in a Pepsi commercial with Steve Carrell.
The NFL does not traditionally pay performers for the halftime show but does usually cover the cost of the performance (sets, crew and technicians, for example). Artists take the opportunity to perform on one of the world's biggest stages (in terms of audience size).
\"Obviously I cannot speak for Cardi B. I think that for some celebrities there's a difference between appearing on the field during the game and being part of the commercials,\" Adweek's Monllos said. \"A commercial is not being there during the game, not associating directly with the NFL. For some performers, there is a difference.\"
A rep for Cardi B did not respond to a request for comment.
However, CBS, the network airing Super Bowl LIII, is charging more than $5 million for a 30-second commercial, or more than $166,667 per second.
Tennis great Serena Williams, who appears with Kaepernick in the controversial \"Just Do It\" Nike anniversary ads, makes an appearance for Bumble, which is in the midst of branching out from a dating app to a business tool.
The commercial's title is \"The Ball is in Her Court.”
\"With Serena, you have an opportunity to talk about women making the first move in a career journey via Bumble,\" Mollnos said. \"People still want the platform of the Super Bowl for the ads, even if they don't necessarily agree with the NFL.\"
A rep for Williams did not respond to a request for comment.
Even Harrison Ford and Forrest Whitaker, who are usually associated with big movie events, both appear in an Amazon ad for rejected Alexa products.
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