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Helped by a combination of real-world word of mouth, glowing online reviews and Amazon's own search engine ranking, the coat's momentum doesn't show any signs of slowing down. It’s currently on back order and the price has been steadily creeping upward since it’s debut.

For comparison, at $140, this coat is much cheaper than some of the other popular parkas on the market including the Canada Goose Parka which costs $950 and a similar one from Moncler which will set you back $1,600.

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