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The store owner also admitted that taking a stand on certain issues might have contributed to his dwindling sales. In addition to his Nike protest, Martin had canceled an autograph signing for Denver Broncos linebacker Brandon Marshall after he kneeled during the national anthem.

\"PHOTO:
Joe Amon/The Denver Post via Getty Images
PHOTO: Brandon Marshall (54) of the Denver Broncos kneels as Shane Ray (56) puts his hand on his shoulder for the National Anthem during the first quarter, Oct. 24, 2016.
>

Martin defended the stance he took, describing it as a \"business decision.\" But, many of his customers did not take kindly to the politically charged position.

\"People were wanting their money back,\" he said. \"They were threatening to never shop at the store again.\"

Martin said that while he understands the message behind the protests, he finds the way in which they are carried out disrespectful.

\"When you disrespect the national anthem, you just anger people who respect it, fought for it and died for it,\" he told the radio station. \"The message just gets clouded. I wish they had found a better way.\"

Martin expects to sell his store's stock in the next month, KRDO reported.

The store owner did not immediately respond to ABC News' request for comment.

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