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Because the March For Our Lives movement was such a strong influence, Krost wanted to make the connection between his brand and the group official.

\"March for Our Lives was the inspiration that moved me to go and try to create this company, so to not have an official or tangible relationship with the organization that was spearheading the idea behind the brand felt inauthentic for me,\" he said.

He added that, he felt he needed \"to show that we aren’t just using social responsibility as a ploy -- that we’re actually implementing it into the core of the brand itself.\"

The process of proving that through committing to a partnership proved to be more time-consuming than Krost and Camaran thought.

\"The organization was quickly evolving ... and it was becoming more and more difficult to get in touch with them,\" he added. \"But we were determined to do so.\"

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A post shared by March For Our Lives (@marchforourlives) on Feb 10, 2019 at 9:43am PST

When they were put in touch with the proper point of contact, Krost and Camaran said the group was receptive to collaborating.

\"I think that when we were speaking with the students from March For Our Lives, to show how much of an inspiration their organization and everything they’re doing -- and how quickly they formed -- they were super grateful that their organization was having an impact on other people,\" Krost said.

The duo eventually finalized the partnership with March For Our Lives, making their label the group's first-ever fashion partner, in the summer of 2018. Krost announced the news of the collaboration the day before the brand's official launch in November.

For their first collaboration with the group, Krost teamed up with Montreal-based branding agency Nouvelle Administration to create a $60 T-shirt to honor the 17 lives lost during the Parkland shooting. One hundred percent of the proceeds from shirt sales were donated to the March For Our Lives organization.

The team looked to influences like 1960s youth activism and flowers as a sign of peaceful resistance to create the final product.

The T-shirt featured flower petals to commemorate the dead, and the phrase, \"save your friends.\"

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February 14th marked the one-year anniversary of the mass shooting that took place in Parkland, FL. In commemoration of the 17 lives lost, we teamed up with @nouvelle_admin to design this graphic in collaboration with @marchforourlives: a youth-led organization that is creating tangible change in society today and the leading inspiration behind our brand’s story. 100% of proceeds will be donated to @marchforourlives. Available online @ KROSTNEWYORK.COM #supportyourfriends #saveyourfriends #krostnewyork

A post shared by KROST (@krostnewyork) on Feb 18, 2019 at 1:35pm PST

\"The 1960s -- a decade marked with riots, protests, segregation, the Vietnam War, anti-war ideas -- it was the last generation that the youth again came together to forge a different tomorrow,\" Krost said.

\"Unfortunately we feel like things have come full circle with everything that's happening in the present climate of the world,\" he continued.

\"Our design inspiration thus far for Krost has been 1960s students and peaceful protests,\" Camaran added. \"I think this parallels especially with the inception of March For Our Lives.\"

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Drawing from our first semester’s inspiration of youth-led activism, the ‘Flower Power’ movement of the 1960’s showed that peaceful protest through unity and beauty could pacify violence and opposition. Today, on the one year anniversary of the mass shooting that took place in Parkland, FL - we embrace this ideal. Follow our inaugural non-profit partner @marchforourlives, an organization that embodies these ideals. A youth-led organization creating tangible change in society today.

A post shared by KROST (@krostnewyork) on Feb 14, 2019 at 11:59am PST

The phrase \"save your friends,\" featured on the shirt, played off Krost's signature slogan \"support your friends,\" which is another cornerstone the brand is built around.

The slogan stands for community building and lifting up your peers.

\"What’s most important with this brand is -- when you think of Krost, when you think of ‘support your friends,’ I want you to think of the story behind it,\" Krost said. \"I want you to think of the community we’re trying to build, and that’s the biggest takeaway from March For Our Lives -- the community they were able to build.\"

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Flower Power. 17 petals in commemoration of the 17 lives lost, one-year ago today in Parkland, FL. - Join @marchforourlives to learn more about what we can all do today to propel a safer tomorrow. #supportyourfriends #saveyourfriends #marchforourlives #krostnewyork

A post shared by KROST (@krostnewyork) on Feb 14, 2019 at 2:31pm PST

\"With March For Our Lives, you see how quickly they built a community based on this idea -- simply put, 'Hey, we don’t like guns,'\" he added. \"That was the drive behind them trying to create real tangible change within legislation and within society. That’s the idea of community that we tried to build this idea around.\"

The label was also careful as to what day would be appropriate to release the T-shirt.

\"We didn’t actually release the tee for sale until four days after Feb. 14. We officially released it on the 18th,\" Krost said. \"Not using the 14th as a day to actually fundraise -- more so a day to commemorate those that lost their lives on that day.\"

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The First Semester Campaign Film: Like most revolutions, it starts subtly and small before a movement is made and change for better is inevitable. For us, we believe the youth are the leaders for change as the parallels of 1960’s students in Peaceful Protest were. We are the Present Dreamers and Future Leaders of tomorrow. Let’s Support each other... we are all friends afterall... #supportyourfriends #krostnewyork - The FULL story and collection can be seen on KROSTNEWYORK.COM

A post shared by KROST (@krostnewyork) on Dec 28, 2018 at 11:13am PST

The label, which produces all of its products in the U.S., is planning to release parts of a second collection, dubbed their \"second semester,\" starting in April.

They are committed to continuing to incorporate social change into the brand.

\"March For Our Lives is obviously the biggest inspiration behind the brand’s story, but we don’t want to stop there,\" Krost said. \"There’s a lot of internal discussion on how to challenge ourselves -- how to look at what’s currently happening in the world today that we can put our support behind.\"

Issues like mental health, bullying and suicide are just a few of the ideas they are interested in raising awareness about.

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A post shared by KROST (@krostnewyork) on Feb 1, 2019 at 12:37pm PST

Krost and Camaran plan to work with other organizations to bring awareness to other societal issues in their third and fourth collections, which they will call their \"third and fourth semesters.\"

They also hope to expand to other product categories, and potentially an art or film series, to bring awareness and financial support to causes that are important to them.

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