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The Elizabeth and James brand will still be independently operated and lead by the Olsen twins, only now, it will be managed out of Kohl's New York Design Office.

Doug Howe, Kohl’s chief merchandising officer, said in a statement “With sophisticated, modern apparel and accessories, Elizabeth and James at Kohl’s will heighten what it means to make fashion accessible. \"The addition of the esteemed Elizabeth and James brand and its elevated design aesthetic builds on our continued work to evolve our brand portfolio and deliver a strong pipeline of new offerings.\"

The millennial-loved designer collection carries high-quality apparel, handbags, accessories, and beauty products. Soon enough these offerings will bring a wider range of customers into Kohl's, and the best part is that it will now be more easily accessible to the masses.

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