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The new feature is part of the \"Masaruky\" or \"your path\" initiative, which was created in 2018 in part to increase women's participation in the workforce after Saudi Arabian law changed in September 2017 to allow women to drive, Uber said in a statement.

After months of research, Uber found that 93% of Saudi women saw the lift to the driving ban as positive and another 78% planned to obtain a driver's license, according to the statement.

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أعلنّا يوم ١٠/١٠ عن خطتنا لتجربة خاصية جديدة ستتوفر للسائقات السعوديات في المملكة، ستُمكّنهن من تفضيل الركاب النساء على التطبيق. التفاصيل في رابط الحساب :)

A post shared by Uber KSA | أوبر السعودية (@uber_ksa) on Aug 26, 2018 at 3:34am PDT

Uber has seen an \"incredible response\" in Saudi Arabia after the launch of Masaruky, Abdellatif Waked, General Manager of Uber Middle East and North Africa, said in a statement.

\"We launched this feature in response to the feedback we received from women drivers in Saudi Arabia and we are committed to always being thoughtful of how we can always improve their experience driving on the app,\" Waked said. \"This is just the start, and we will continue working with experts to leverage our external research as we move forward to ensure that this is in the best interest of women driver-partners in the Kingdom.\"

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