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Burger King stated that the \"pervasive nature of social media\" causes \"so much pressure to appear happy and perfect.\"

\"A natural extension of encouraging people to 'be their way' is encouraging them to 'feel their way,' the fast food chain said in a press release.

\"MHA believes we shouldn’t keep mental illness to ourselves, that there is power in sharing -- and that when you are struggling, there is hope,\" the mental health organization said in a statement.

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