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\"If you have pancakes in your tum tum, does that make you a pancake mum mum?\" the post read. \"Happy Mother’s Day to ALL the moms out there!\"

The post, which garnered 1,126 retweets and around 6,300 likes by Monday morning, drew ire in the form of memes, gifs and critical replies from several dozen Twitter users.

pic.twitter.com/7DAo8Q6onE

— 🦈🗡a knight of the seven kingdoms🗡🦈 (@dthew12) May 12, 2019

Hey, let me take another crack at this for you:
\"Come to IHOP for mother's day!\"

That's it, that's all you gotta do.

— your friend, Marty Schneider (@SchneidRemarks) May 12, 2019

Gonna be real with you IHOP, this is a really bizarre tweet

— Parker Molloy (@ParkerMolloy) May 12, 2019

pic.twitter.com/uCqJBosDYV

— Nyasha Junior (@NyashaJunior) May 12, 2019

This joke is so bad it’s offensive.

— Bridget Phetasy (@BridgetPhetasy) May 12, 2019

pic.twitter.com/ApBXSO1gjv

— DAME Magazine (@damemagazine) May 12, 2019

I don't know. I think it stacks up 🥞

😀

*Taps mic twice

Is this thing on?

— Travis Currie (@travcurrie) May 12, 2019

Some even called for whoever concocted the marketing gimmick to be fired.

I would like to personally fire whoever sent this tweet out

— aksel (@aksually) May 12, 2019

And this went through a marketing meeting? Who thought this was a good idea???

— Beth Levine (@BethLevine75) May 12, 2019

I'd be happy to help with your social media campaigns. If not me, get someone. STAT.

— Jean Mobilia (@jeanmobilia) May 12, 2019

Hey @IHOP if you guys need a new social media person I’m available. My only qualification is that I promise I won’t post something like this

— Rennie Pettinelli (@FeedThePett) May 13, 2019

IHOP's social media posts often coincide with the theme of the day.

On Cinco de Mayo, the restaurant chain posted a photo of a blindfolded woman gearing up to hit a giant pancake stack-shaped pinata.

Happy #CincoDeMayo!
HINT: There are pancakes inside. pic.twitter.com/vHNg2F7nfb

— IHOP (@IHOP) May 5, 2019

The restaurant even got into the spirit for the season 8 premier of \"Game of Thrones.\"

We stand with House of Pancakes. So you can sit with House of Pancakes. In a chair. At a table. Eating pancakes. pic.twitter.com/OyLHGHfZTe

— IHOP (@IHOP) April 13, 2019
\"PHOTO:
UIG via Getty Images, FILE
PHOTO: A patron holds a menu at an International House of Pancakes in Gainseville, Fla., Oct. 27, 2017.
>

A spokesperson for IHOP did not immediately respond to ABC News' request for comment.

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