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\"Respect is a two-way street, and so is accountability,\" Parker said. \"Drivers have long been expected to meet a minimum rating threshold, which can vary city to city. While we expect only a small number of riders to ultimately be impacted by ratings-based deactivations, it’s the right thing to do.\"

The initiative will go into effect in the U.S. and Canada first, Parker said.

\"PHOTO:
Leon Neal/Getty Images, FILE
PHOTO: A phone displays the Uber app on Sept. 22, 2017, in London.
>

Riders will also receive tips on how to improve their ratings, such as encouraging polite behavior, avoiding leaving trash in the vehicle, and avoiding requests for drivers to exceed the speed limit, Parker said.

The campaign to educate Uber users on the guidelines will include in-app messages and emails, according to the company.

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