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Meanwhile, as the tournament was about to start, several players launched a new company, re-inc, and dropped a T-shirt with it, as reported by The New York Times. USWNT forward Christen Press is the chief executive, former USWNT defender Meghan Klingenberg is president, USWNT forward Tobin Heath is chief innovation officer and Rapinoe is the chief branding officer.
\"We are four World Cup champions whose time on the USWNT has taught us how to fight,\" the re-inc website reads. \"For greatness. For our identities. For our own value.\"
On the field, the players are wearing new kits made by Nike. Nike, in keeping with its ad campaigns around breaking boundaries and pushing for equality, has debuted new ads featuring players like Morgan and Mallory Pugh.
Having a dream won’t change the world. Sharing one will. #justdoit pic.twitter.com/vIw16Y4e3Q
— Nike (@Nike) May 12, 2019
View this post on InstagramHaving a dream won't change the world. Sharing one will. #justdoit
A post shared by Crystal Dunn (@cdunn19) on May 9, 2019 at 9:06am PDT
Don’t change your dream. Change the world. #justdoit pic.twitter.com/0cJ1ZTPyVn
— Nike (@Nike) June 1, 2019
After Sunday's match against Chile, the USWNT compete against Sweden on June 20 at 3 p.m. EST. Each match will be airing on Fox and Telemundo.
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