© 2026 ABC News

Doing an unretouched shoot is a \"step towards embracing real life,\" the 27-year-old model said.

\"The goal should be to be the best you can be—not try to look like someone else,\" she added.

We love @KateUpton's mission to help women feel healthy and strong. https://t.co/8iNjyxaHXm

— Health (@goodhealth) August 12, 2019

Upton is the latest model to take a stand against the fashion and beauty industry's unrealistic expectations imposed on women.

View this post on Instagram

Behind-the-scenes of our cover shoot with #KateUpton! Tap the link in bio for her full interview and unretouched photo shoot

A post shared by Health (@healthmagazine) on Aug 12, 2019 at 1:42pm PDT

Body positivity activist Ashley Graham debuted an unretouched swimsuit line campaign last May that celebrated so-called imperfections.

Brands are jumping on board the trend too, capitalizing on the fact that real women sell products. In April, CVS launched a beauty campaign with entirely unairbrushed photos.

\"PHOTO:
John Parra/Getty Images, FILE
PHOTO: Kate Upton attends the Sports Illustrated Swimsuit On Location Day 2 at Ice Palace, May 11, 2019, in Miami.
>","canonicalUrl":"https://abcnews.com/GMA/Culture/kate-upton-poses-unretouched-photo-shoot-health-magazine/story?id=64935866","legacySlug":"/culture/story/kate-upton-poses-unretouched-photo-shoot-health-magazine-64935866","noIndexNoFollow":false},"publishTime":"00:57","publishDate":"08-13-2019","updatedTime":"12:44","updatedDate":"08-13-2019","socialImage":{"alt":"Kate Upton attends the Sports Illustrated Swimsuit On Location Day 2 at Ice Palace, May 11, 2019, in Miami.","credit":"John Parra/Getty Images, FILE","ratio":"16x9","url":"https://s.abcnews.com/images/GMA/kate-upton-file-gty-jef-190812_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"8/13/2019 00:57:00 GMT","video":{"live":false,"id":64935866,"headline":"Kate Upton poses for unretouched photo shoot","mediaAssetTitle":"GMA_kate_upton_unretouched_photoshoot_190812","description":"\"The goal should be to be the best you can be,\" she told the magazine. ","duration":"2:07","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2019/08/190813_gma_upton_0814_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["59248972","60094928","54886266"]},"relatedItems":[{"contentType":"story","date":"November 16, 2018","headline":"What we know so far about Kate Upton's life as a new mom","section":"culture","slug":"/culture/story/kate-shares-adorable-photo-husband-justin-verlander-holding-59248972","id":59248972,"image":{"alt":"What we know so far about Kate Upton's life as a new mom","url":"https://s.abcnews.com/images/GMA/kate-upton-gty-ml-181116_hpMain_4x3t_240.jpg","credit":" Alexander Tamargo/Getty Images, FILE","ratio":"1x1"}},{"contentType":"story","date":"December 31, 2018","headline":"Kate Upton gets real about dropping baby weight at her own pace","section":"culture","slug":"/culture/story/kate-upton-real-dropping-baby-weight-pace-60094928","id":60094928,"image":{"alt":"Kate Upton gets real about dropping baby weight at her own pace","url":"https://s.abcnews.com/images/GMA/justin-verlander-kate-upton-gty-ml-180810_hpMain_4x3t_240.jpg","credit":"Patrick Smith/Getty Images, FILE","ratio":"1x1"}},{"contentType":"story","date":"May 2, 2018","headline":"Ashley Graham debuts unretouched swimsuit line campaign","section":"style","slug":"/style/story/ashley-graham-debuts-unretouched-swimsuit-line-campaign-54886266","id":54886266,"image":{"alt":"Ashley Graham debuts unretouched swimsuit line campaign","url":"https://s.abcnews.com/images/Entertainment/ashley-graham-gty-thg-180502_hpMain_4x3t_240.jpg","credit":"Aurora Rose/Patrick McMullan via Getty Images","ratio":"1x1"}}],"relatedContentSection":"news","schemaContent":{"name":"Kate Upton poses for unretouched photo shoot","description":"\"The goal should be to be the best you can be,\" she told the magazine. ","duration":"2:07","uploadDate":"08-13-2019","publication":"08-13-2019","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2019/08/190813_gma_upton_0814_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2019/08/190813_gma_upton_0814_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/culture/story/kate-upton-poses-unretouched-photo-shoot-health-magazine-64935866"}},"playlist":[{"id":"133810954","contentType":"story","section":"news"},{"id":"133779647","contentType":"story","section":"news"},{"id":"133810835","contentType":"story","section":"news"},{"id":"133749799","contentType":"story","section":"news"},{"id":"133777519","contentType":"story","section":"news"},{"id":"133748258","contentType":"story","section":"news"},{"id":"133730535","contentType":"story","section":"news"},{"id":"133712423","contentType":"story","section":"news"},{"id":"133694181","contentType":"story","section":"news"},{"id":"133688738","contentType":"story","section":"news"},{"id":"133616358","contentType":"story","section":"news"},{"id":"133616342","contentType":"story","section":"news"},{"id":"133522899","contentType":"story","section":"news"},{"id":"133584123","contentType":"story","section":"news"},{"id":"133579397","contentType":"story","section":"news"},{"id":"133482839","contentType":"story","section":"news"},{"id":"133390157","contentType":"story","section":"news"},{"id":"133415361","contentType":"story","section":"news"},{"id":"133414032","contentType":"story","section":"news"},{"id":"133380485","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:culture:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"culture","title":"Kate Upton poses for unretouched photo shoot","pubTime":"20:57","pubDate":"08-12-2019","modTime":"08:44","modDate":"08-13-2019","taxonomyTags":"none","id":64935866,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Kate Upton poses for unretouched photo shoot","mediaAssetTitle":"GMA_kate_upton_unretouched_photoshoot_190812","videoId":64935866,"mediaOnPage":"video","legacySlug":"/culture/story/kate-upton-poses-unretouched-photo-shoot-health-magazine-64935866"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/64935866","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/64935866","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};