© 2026 ABC News

There will be 15 products in total geared toward Generation Z customers and it's also being marketed as a vegan, PETA-certified brand.

Brown told WWD that the line is inspired by her great-grandmother.

\"I felt like a brand about individuality and bravery and being truthful should be named after somebody who was all of those things,\" she said.

The full list of products hasn't been announced yet.

","canonicalUrl":"https://abcnews.com/GMA/Style/stranger-things-star-millie-bobby-brown-launching-vegan/story?id=65094926","legacySlug":"/style/story/stranger-things-star-millie-bobby-brown-launching-vegan-65094926","noIndexNoFollow":false},"publishTime":"15:09","publishDate":"08-21-2019","updatedTime":"16:23","updatedDate":"08-21-2019","socialImage":{"alt":"Millie Bobby Brown attends the world premiere of \"Godzilla: King of the Monsters\" at TCL Chinese Theatre on May 18, 2019, in Hollywood.","credit":"Valerie Macon/AFP/Getty Images, FILE","ratio":"16x9","url":"https://s.abcnews.com/images/GMA/millie-bobby-brown-gty-jt-190821_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"8/21/2019 15:09:00 GMT","video":{"live":false,"id":65094926,"headline":"Millie Bobby Brown is launching a makeup line","mediaAssetTitle":"MILLIE BOBBY BROWN MAKEUP LINE","description":"It's vegan and Gen Z friendly. ","duration":"4:39","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2019/06/190612_gma_stranger_things_849_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["64996226","65054594","65073127"]},"relatedItems":[{"contentType":"story","date":"August 16, 2019","headline":"Bucket hats are back! See all the trendiest styles now.","section":"style","slug":"/style/story/bucket-hats-back-shop-best-picks-now-64996226","id":64996226,"image":{"alt":"Bucket hats are back! See all the trendiest styles now.","url":"https://s.abcnews.com/images/GMA/rihanna-gty-ml-190815_hpMain_4x3t_240.jpg","credit":"Caroline Mccredie/Getty Images","ratio":"1x1"}},{"contentType":"story","date":"August 19, 2019","headline":"Dermstore Anniversary Event: Save 25% on Sunday Riley skincare, Tarte makeup and more","section":"style","slug":"/style/story/dermstore-anniversary-event-save-25-amazing-skincare-makeup-65054594","id":65054594,"image":{"alt":"Dermstore Anniversary Event: Save 25% on Sunday Riley skincare, Tarte makeup and more","url":"https://s.abcnews.com/images/GMA/dermstore-01-as-190819_hpMain_4x3t_240.jpg","credit":"Dermstore","ratio":"1x1"}},{"contentType":"story","date":"August 20, 2019","headline":"Here's what we know about Ariana Grande's new Thank U, Next fragrance","section":"style","slug":"/style/story/ariana-grandes-fragrance-65073127","id":65073127,"image":{"alt":"Here's what we know about Ariana Grande's new Thank U, Next fragrance","url":"https://s.abcnews.com/images/GMA/thank-u-next-bottle-perfume-ariana-grande-ht-ml-190820_hpMain_4x3t_240.jpg","credit":"LUXE Brands","ratio":"1x1"}}],"relatedContentSection":"news","schemaContent":{"name":"Millie Bobby Brown is launching a makeup line","description":"It's vegan and Gen Z friendly. ","duration":"4:39","uploadDate":"08-21-2019","publication":"08-21-2019","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2019/06/190612_gma_stranger_things_849_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2019/06/190612_gma_stranger_things_849_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/style/story/stranger-things-star-millie-bobby-brown-launching-vegan-65094926"}},"playlist":[{"id":"132748964","contentType":"story","section":"news"},{"id":"132636882","contentType":"story","section":"news"},{"id":"132747869","contentType":"story","section":"news"},{"id":"132738086","contentType":"story","section":"news"},{"id":"132714218","contentType":"story","section":"news"},{"id":"132701634","contentType":"story","section":"news"},{"id":"132706335","contentType":"story","section":"news"},{"id":"132675442","contentType":"story","section":"news"},{"id":"132665875","contentType":"story","section":"news"},{"id":"132628890","contentType":"story","section":"news"},{"id":"132569874","contentType":"story","section":"news"},{"id":"132567885","contentType":"story","section":"news"},{"id":"132510121","contentType":"story","section":"news"},{"id":"132473181","contentType":"story","section":"news"},{"id":"132497933","contentType":"story","section":"news"},{"id":"132281378","contentType":"story","section":"news"},{"id":"132283010","contentType":"story","section":"news"},{"id":"132273278","contentType":"story","section":"news"},{"id":"132231169","contentType":"story","section":"news"},{"id":"132206748","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:style:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"style","title":"Millie Bobby Brown is launching a makeup line","pubTime":"11:09","pubDate":"08-21-2019","modTime":"12:23","modDate":"08-21-2019","taxonomyTags":"none","id":65094926,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Millie Bobby Brown is launching a makeup line","mediaAssetTitle":"MILLIE BOBBY BROWN MAKEUP LINE","videoId":65094926,"mediaOnPage":"video","legacySlug":"/style/story/stranger-things-star-millie-bobby-brown-launching-vegan-65094926"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/65094926","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/65094926","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};