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\"Lover\" already had the biggest sales week for any album since Swift's 2017 album, \"Reputation,\" which debuted at No. 1 with 1.2 million copies sold.

Billboard said that \"Lover\" will easily debut at the top and is projected to sell around 700,000 album units in its first week. Of course, a last-minute rally, or a huge boost from Monday night's MTV VMAs, where Taylor will perform, could send that total higher.

Swift goes into Monday's MTV VMAs with 10 nominations, seven of which are for her pro-LGBTQ video \"You Need to Calm Down\" -- including a nod for \"Video for Good.\"

View this post on Instagram

This album is very much a celebration of love, in all its complexity, coziness, and chaos. It’s the first album of mine that I’ve ever owned, and I couldn’t be more proud. I’m so excited that Lover is out NOW.

A post shared by Taylor Swift (@taylorswift) on Aug 22, 2019 at 9:02pm PDT

When the clip first dropped, some fans were surprised at Taylor's very public show of support for the gay community, but her friend Todrick Hall, the video's co-star and executive producer, said she's always felt that way.

\"When I first met her, she definitely always supported the LGBTQ+ community, but it wasn't something that she was outwardly talking about...in her songs and doing activism for,\" he told ABC News. \"And I would like to think that I've played even the smallest of parts in helping her come around and realizing how important it is for someone of her magnitude to be speaking out about it.\"

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