Tom Tuong opened the shop on Beverly Boulevard nearly three decades ago and specialized in developing film, taking passport photos and photo restoration. In Musgraves’ Instagram post, she said that, according to Tuong, the shop was busy when it first opened in the 1990s but that business “has slowed way down since the digital wave.”

“He does same day services and at a reasonable cost,” according to Michelle S., a reviewer on Yelp. “Many of my family members go to him for his services.”

He also offered nostalgic glamour portraits where customers can choose between 30 unique hand-made pull-down backdrops -- and that's what caught Musgraves' eye.

“Pick the backdrop of ur dreams,” she wrote, showing off the displays.

Pick the backdrop of ur dreams ✨

If you haven’t already, please watch mine and my sister’s stories to learn more about this sweet, hard-working person and his rad / very nostalgic shop we stumbled across in LA:

Tom’s One Hour Photo
4158 Beverly Blvd
Los Angeles, CA pic.twitter.com/UzggMy8ThJ

— K A C E Y M U S G R A V E S (@KaceyMusgraves) August 28, 2019

In the 1990s, glamour shots studios could be found in many malls and were especially popular for special occasions, like graduations or the prom. But as the New York Times wrote earlier this year, many of those shops disappeared with the rise of digital photos.

The country singer’s post has garnered over 100,000 likes on both Twitter and Instagram with over 17,000 retweets.

Musgraves and her sister even created an Instagram fan page for Tom: @TomsOneHourPhotoLab, which now has over 40,000 followers and posts of some of their portraits taken by Tom.

Tom may never even know about the insta we made for him (@tomsonehourphotolab) but I hope you will make a special trip to Beverly Blvd to get your film developed or portrait/passport photo taken 😩💔 We have to save dying businesses like this. They’re the backbone of this country pic.twitter.com/PoTzU3gPMi

— K A C E Y M U S G R A V E S (@KaceyMusgraves) August 28, 2019

And all that attention has been great for business.

The photo shop “has come back around again without even realizing it,” she wrote on Instagram.

“We’re booked through the weekend,” Tuong's daughter, Tisha Tuong, told ABC News. “We saw a lot of our competitors have to close shops, but my dad held on. We’ve been getting calls from people who didn’t even know that photo labs existed, so they were excited.”

Tisha, who has helped her dad at the shop when she was younger in high school, shared her excitement for her dad’s newfound fame in an Instagram story post earlier this week calling her dad a “legend.”

The insta we made to try and help get the word out about this charming little small business: @tomsonehourphotolab pic.twitter.com/p3NH381CYH

— K A C E Y M U S G R A V E S (@KaceyMusgraves) August 28, 2019

“His story is a classic immigration story,” she told ABC News. “He immigrated from Vietnam and did several odd jobs before photography. It was a situation where he learned the ropes.”

At a recent concert in New Mexico, Musgraves shared her story about Tom on stage.

“Our country is built on the backbone of these small businesses,\" she told her fans. \"My parents are small business owners… So I know what it’s like.”

View this post on Instagram

Shoutout to Tom from @spaceykacey last night in Santa Fe! -Kelly (@kellychristinesutton)

A post shared by Tom’s One Hour Photo & Lab (@tomsonehourphotolab) on Aug 29, 2019 at 9:09am PDT

As for Tuong, his daughter Tisha said he’s thrilled about the attention his small shop has received over the past few days.

“He loves people,” she said.

View this post on Instagram

There are soo many business just like Tom’s in your neighborhood. You walk past them every day without thinking twice. Next time, stop in and spend $5. Ask questions. Spread the word. Challenge yourself to go out of your way to support them. You’ll literally be putting food on their table. I know because I grew up with small business owners for parents living check to check. You really CAN make a difference. These places are untouched by modern technology and that’s why they’re beautiful. They’re the backbone of this country and they need us. ♥️ - Kacey aka @spaceykacey (photo snapped today by @shutterhappyjose and it just made me so emotional) #TomsOneHourPhoto

A post shared by Tom’s One Hour Photo & Lab (@tomsonehourphotolab) on Aug 29, 2019 at 5:28pm PDT

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