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“It’s possible we could get there, but in 2019 it feels like playing the singles game is more appropriate, especially because we have a finite amount of material,” Faber said.

\"We need to be thinking about what’s going to happen five to seven years from now, to make the material that we have last and continue to attract new fans,\" he added.

The estate also hopes to attract more new fans by launching a Whitney Houston hologram tour, set to kick off in the U.K. next year. It's being staged by the same company that has an upcoming Buddy Holly/Roy Orbison hologram tour launching this year. The company is also developing an Amy Winehouse hologram tour.

\"It will be an incredible show,\" said Faber. \"So much effort has gone into making the show as authentic as possible. It’s going to be a phenomenal experience.\"

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