NaN:NaN
- culture
- September 10, 2019
Johnny Depp defends ad after backlash
The ad was pulled late last month after many spoke out against it.
He added: \"There was never ... any dishonorable [intent]. The film was made with a great respect for the indigenous people not just of North America but all over the world.\"
In fact, Depp said he thinks \"it's a pity that people jumped the gun and made these objections.\"
The teaser clip Depp was referring to was released in late August and featured Native American extras performing a ceremonial dance and wearing formal cultural attire, while Depp promotes the cologne and the brand.
View this post on InstagramA post shared by Dior Official (@dior) on Aug 19, 2019 at 9:04am PDT
Reactions on social media were direct and strong.
\"My God,\" many wrote, while others added, \"Why are there still so many ads using Anti-Native Slurs and exploiting Native Americans?\"
Some also called out the name Sauvage as a slur toward Native Americans.
Dior swiftly pulled the ad.
The company said in a statement to ABC News: \"The Parfums Christian Dior project is a part of AIO's Advance Indigeneity Campaign to change the misperceptions about Native Americans, to share accurate American history, to build awareness about Native Americans as contemporary peoples and to promote Indigenous worldviews. AIO supports Native American art, films, books, and other forms of Indigenous pop culture. Through the Advance Indigeneity Campaign, AIO continues to work at an international level with schools and universities to build innovative curriculum for and by Native peoples.\"
It closed: \"We are very proud of this collaboration with AIO on the new ad campaign for Sauvage.\"
Depp added in the new interview that the team behind the ad worked with Comanche Nation and other organizations to be careful not to produce something offensive -- although many still found it so.
\"It was a film made out of great respect and with great respect and love for the Native American peoples to bring light to them,\" he said.
ABC News' Lesley Messer contributed to this report.
","canonicalUrl":"https://abcnews.com/GMA/Culture/johnny-depp-defends-sauvage-ad-considered-offensive-native/story?id=65517595","legacySlug":"/culture/story/johnny-depp-defends-sauvage-ad-considered-offensive-native-65517595","noIndexNoFollow":false},"publishTime":"19:18","publishDate":"09-10-2019","updatedTime":"16:40","updatedDate":"09-11-2019","socialImage":{"alt":"Actor Johnny Depp poses on the red carpet as he arrives to receive an homage award at the 45th Deauville US Film Festival, in Deauville, France, Sept. 8, 2019.","credit":"Loic Venance/AFP/Getty Images","ratio":"16x9","url":"https://s.abcnews.com/images/GMA/johnny-depp-gty-ml-191009_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"9/10/2019 19:18:50 GMT","video":{"live":false,"id":65517595,"headline":"Johnny Depp defends ad after backlash","mediaAssetTitle":"rothman_depp_sauvage_190910","description":"The ad was pulled late last month after many spoke out against it.","duration":"NaN:NaN","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{},"playlist":["133741861","133707237","133144263"]},"relatedItems":[{"contentType":"video","date":"June 10, 2026","headline":"NASA unveils Artemis III crew","section":"News","slug":"/video/133741861","id":"133741861","image":{"alt":"VIDEO: NASA unveils Artemis III crew","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260610_gma_benitez_artemis_715_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: NASA unveils Artemis III crew","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260610_gma_benitez_artemis_715_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260610_gma_benitez_artemis_715_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260610_gma_benitez_artemis_715_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260610_gma_benitez_artemis_715_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260610_gma_benitez_artemis_715_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260610_gma_benitez_artemis_715_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260610_gma_benitez_artemis_715_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260610_gma_benitez_artemis_715_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260610_gma_benitez_artemis_715_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"June 9, 2026","headline":"Flash flood threat as dangerous weather on the move","section":"News","slug":"/video/133707237","id":"133707237","image":{"alt":"VIDEO: Flash flood threat as dangerous weather on the move","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260609_gma_zee_weather1_707_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Flash flood threat as dangerous weather on the move","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260609_gma_zee_weather1_707_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260609_gma_zee_weather1_707_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260609_gma_zee_weather1_707_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260609_gma_zee_weather1_707_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260609_gma_zee_weather1_707_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260609_gma_zee_weather1_707_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260609_gma_zee_weather1_707_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260609_gma_zee_weather1_707_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260609_gma_zee_weather1_707_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"May 20, 2026","headline":"Fashion mogul’s son arrested in father’s fatal fall","section":"News","slug":"/video/133144263","id":"133144263","image":{"alt":"VIDEO: Fashion mogul’s son arrested in father’s fatal fall","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260520_gma_ally_fall3_732_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Fashion mogul’s son arrested in father’s fatal fall","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260520_gma_ally_fall3_732_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260520_gma_ally_fall3_732_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260520_gma_ally_fall3_732_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260520_gma_ally_fall3_732_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260520_gma_ally_fall3_732_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260520_gma_ally_fall3_732_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260520_gma_ally_fall3_732_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260520_gma_ally_fall3_732_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260520_gma_ally_fall3_732_hpMain_1x1_1600.jpg"}}]}}],"relatedContentSection":"news","schemaContent":{"name":"Johnny Depp defends ad after backlash","description":"The ad was pulled late last month after many spoke out against it.","duration":"NaN:NaN","uploadDate":"09-10-2019","publication":"09-10-2019","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","link":"https://www.goodmorningamerica.com/culture/story/johnny-depp-defends-sauvage-ad-considered-offensive-native-65517595"}},"playlist":[{"id":"134041491","contentType":"story","section":"news"},{"id":"134033809","contentType":"story","section":"news"},{"id":"78356537","contentType":"story","section":"news"},{"id":"133929295","contentType":"story","section":"news"},{"id":"133958398","contentType":"story","section":"news"},{"id":"133882828","contentType":"story","section":"news"},{"id":"133810954","contentType":"story","section":"news"},{"id":"133779647","contentType":"story","section":"news"},{"id":"133810835","contentType":"story","section":"news"},{"id":"133749799","contentType":"story","section":"news"},{"id":"133777519","contentType":"story","section":"news"},{"id":"133748258","contentType":"story","section":"news"},{"id":"133730535","contentType":"story","section":"news"},{"id":"133712423","contentType":"story","section":"news"},{"id":"133694181","contentType":"story","section":"news"},{"id":"133688738","contentType":"story","section":"news"},{"id":"133616358","contentType":"story","section":"news"},{"id":"133616342","contentType":"story","section":"news"},{"id":"133522899","contentType":"story","section":"news"},{"id":"133584123","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:culture:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"culture","title":"Johnny Depp defends ad after backlash","pubTime":"15:18","pubDate":"09-10-2019","modTime":"12:40","modDate":"09-11-2019","taxonomyTags":"none","id":65517595,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Johnny Depp defends ad after backlash","mediaAssetTitle":"rothman_depp_sauvage_190910","videoId":65517595,"mediaOnPage":"video","legacySlug":"/culture/story/johnny-depp-defends-sauvage-ad-considered-offensive-native-65517595"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/65517595","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/65517595","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};