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The invisible coating is derived from plants and \"keeps moisture inside produce and oxygen out, which dramatically slows the rate that produce spoils,\" according to the manufacturer, Apeel Sciences. Food suppliers spray the produce with the formula before shipping out to grocers.

It's made of lipids and glycerolipids that are naturally occurring in the peels, seeds and pulp of fruits and vegetables, the company said.

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A post shared by Apeel Sciences (@apeel_sciences) on Sep 19, 2019 at 2:40pm PDT

Apeel is safe to eat and fully compliant with all U.S. Food and Drug Administration regulations, according to the startup.

\"Because Apeel is made of widely used plant-derived materials —- specifically, lipids and glycerolipids —- that are commonly and naturally found in foods, it is designated FDA GRAS or 'Generally Recognized As Safe,'\" James Rogers, CEO and Founder of Apeel Sciences, said in 2018.

Not only is the product appealing to consumers, it's an investment opportunity that big names like Bill Gates have already gotten behind.

The privately-held Santa Barbara-based startup was founded in 2012 with a grant from the Bill & Melinda Gates Foundation to help reduce post-harvest food loss in developing countries. Since it's conception Apeel Sciences has additional backing from six other notable investors, including the Rockefeller Foundation.

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