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Dragun Beauty launched in March with a color corrector and brightening powders.

The brand now has more than 480,000 followers on Instagram, and has gotten shoutouts from celebs such as Kim Kardashian and Sofia Richie.

\"It means so much to own my own line. Being a trans woman, a business owner and a CEO ... I’m not the chairperson, I'm not the face, this is my brand and I truly embody it,\" Dragun told \"GMA.\"

\"A lot of people probably don't want to see me succeed, but ... I just want to create things that, as a beauty lover, I feel are lacking in the industry,\" Dragun added.

View this post on Instagram

A post shared by Dragun Beauty (@dragunbeauty) on Mar 25, 2019 at 12:00pm PDT

The packaging for Dragun's newest palette was inspired by her own journey.

\"My packaging was inspired by my face after getting my facial feminization surgery,\" she said. \"I was out of it -- hot, fresh off the operating table, and was wrapped up in a bunch of bandages, and for some reason, I thought, it was so beautiful how I looked like a little cocoon about to be a butterfly. So I wanted to emulate that in my palette.\"

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A post shared by Dragun Beauty (@dragunbeauty) on Oct 5, 2019 at 9:00am PDT

To coincide this new launch, Dragun Beauty launched it's first-ever pop-up in Beverly Hills, California.

\"Dragun Beauty is rapidly expanding. We’ve just opened my very first pop-up store in the Beverly Center on the seventh floor between all of the designer brands, which was insane because it was also the first pop-up to ever open at the Beverly Center,\" Dragun said.

Dragun Beauty's new palette is available now for $45.

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