0:54
- ABC News
- November 14, 2019
Inside the growing trend of no-alcohol beverages
It's a growing trend in the United States and around the world: drinking less.
0:54
They’ve put even more star power behind this year's campaign with Lakers guard Danny Green, a two-time NBA champion, and Anthony Anderson, the Emmy-nominated actor and executive producer of ABC's \"Black-ish.\"
Anderson told ABC News that he wanted to be involved with the campaign because of the message.
\"My beliefs and the things that I feel we should be doing as far as the public ... this 'Drink Wiser' campaign checked off all of the boxes, and I was just happy to be a part of it,\" Anderson said.
![\"PHOTO:](\"http://a.abcnews.com/images/Business/anthony-anderson-danny-green-drink-wiser-ht-jt-191113_hpEmbed_16x9_384.jpg\")
But the trend isn’t just changing how companies are targeting their consumers, it’s also shifting how consumers are socializing and it's inspiring alcohol-free bars. The number of businesses selling mocktails or nonalcoholic cocktails in the U.S. has increased by 130% from October 2018 to October 2019, according to Square and the amount of money spent on Mocktails has increased 600%.
\"I think a lot of people want to drink less. ... The concept was, what if we had that social aspect without alcohol?\" Sam Thonis, co-owner of the alcohol-free bar Getaway, told ABC News.
View this post on InstagramA post shared by Getaway (@getawaybrooklyn) on Nov 10, 2019 at 3:57pm PST
Thonis opened Getaway in Brooklyn, New York, this past April to bring a new type of experience to the neighborhood. The menu, which changes frequently, offers a variety of complex, mixed drinks all sans alcohol.
\"We've hit a tipping point where there are enough people who are reexamining this stuff, and now there's some language around it, like 'sober curious,' but I think what's really happening more than anything is that companies and alcohol brands have started trying to cater to that market,\" Thonis said.
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