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They’ve put even more star power behind this year's campaign with Lakers guard Danny Green, a two-time NBA champion, and Anthony Anderson, the Emmy-nominated actor and executive producer of ABC's \"Black-ish.\"

Anderson told ABC News that he wanted to be involved with the campaign because of the message.

\"My beliefs and the things that I feel we should be doing as far as the public ... this 'Drink Wiser' campaign checked off all of the boxes, and I was just happy to be a part of it,\" Anderson said.

\"PHOTO:
Budweiser
PHOTO: Black-ish star Anthony Anderson and Lakes guard Danny Green on set for Budweiser's "Drink Wiser" campaign.
>

But the trend isn’t just changing how companies are targeting their consumers, it’s also shifting how consumers are socializing and it's inspiring alcohol-free bars. The number of businesses selling mocktails or nonalcoholic cocktails in the U.S. has increased by 130% from October 2018 to October 2019, according to Square and the amount of money spent on Mocktails has increased 600%.

\"I think a lot of people want to drink less. ... The concept was, what if we had that social aspect without alcohol?\" Sam Thonis, co-owner of the alcohol-free bar Getaway, told ABC News.

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🌈🌴☀️Vacation in a glass: ‘The Coconaut’ . Coconut milk/fresh squeezed pineapple juice/Coco Lopez/blood orange soda/nutmeg & pineapple frond garnish 🌈🌈🌈🍍 🥥 🌴🌈🌈🌈 . . . #nyc #greenpointbrooklyn #alcoholfreenyc #sobervacation #boozefreebar #getawaybrooklyn #needavacationalready

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Thonis opened Getaway in Brooklyn, New York, this past April to bring a new type of experience to the neighborhood. The menu, which changes frequently, offers a variety of complex, mixed drinks all sans alcohol.

\"We've hit a tipping point where there are enough people who are reexamining this stuff, and now there's some language around it, like 'sober curious,' but I think what's really happening more than anything is that companies and alcohol brands have started trying to cater to that market,\" Thonis said.

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