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\"If you get a free product or paid product or any of that, they just want -- full transparency,\" she said. \"There are certain people who just want to mask a little bit of, you know, having to put their disclosures.\"

Milburn said that according to the guidelines, \"You can't promote something that you've never used before.\"

\"PHOTO:
STOCK PHOTO/Getty Images
PHOTO: A staged photo of someone portraying a Social media influencer reviewing footwear, she is vlogging about women's fashion and filming herself at home on a video camera.
>

\"I can't, you know, promote any kind of face wash or face wipe or anything if I haven't used it and say, 'it's great,'\" Milburn said.

In recent years, some companies set up sponsored content labels to make it clear that something is an ad, but social media-savvy users have found ways to hide or minimize those disclosure tags.

\"[With] Instagram posts, people will often hide it within a caption,\" she said.

On Instagram stories, disclosures can be carefully colored to blend into the background, tucked behind a GIF or sticker, and now the FTC is reminding influencers to \"Place it so it’s hard to miss.\"

The new pamphlet clearly explains that for YouTube videos, content creators like Milburn would have to verbally say that the video is sponsored.

For anyone just casually posting about a new candle or your favorite sheet set, there's no need to worry.

\"If you have no brand relationship and are just telling people about a product you bought and happen to like, you don’t need to declare that you don’t have a brand relationship,\" the FTC said.

Check out the full list from the FTC on how to properly disclose endorsements here.

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