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Pantone's 2019 color of the year is also a shade of pink, living coral, proving the color's hotness this year.

Pink is also just a fun pop of color and one that photographs well for the all-important Instagram post. The hashtag #PinkChristmasTree brings up more than 20,000 posts on Instagram.

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A post shared by 🐨 H A R V E Y 🌴 (@okaymisspeach) on Nov 4, 2019 at 8:11pm PST

One Wayfair customer explained in a review on the company's website that she chose a pink tree for a more personal reason.

\"I was diagnosed with [breast cancer] earlier this year,\" she wrote. \"After surgery and treatments, I am celebrating Cancer Free this Christmas! I purchased this pink tree as a symbol of being cancer free.\"

In addition to Wayfair, retail sites including Amazon, Walmart and Treetopia each have dozens of pink Christmas tree options.

Treetopia, an e-commerce site that sells artificial Christmas trees, reports a 33% increase in searches on its site for pink trees compared to last year.

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A post shared by Treetopia® (@treetopia) on Oct 31, 2019 at 3:00pm PDT

Wayfair's options range in price from $24 to more than $300.

\"Pink signals a refreshing air of celebration and adds an element of relaxed fun to any space. It's also unexpected for the holidays,\" a Wayfair spokesperson told \"GMA.\" \"We're so accustomed to the traditional tones of red, green and gold. Pink for holiday encourages people to put traditions aside and experiment with a color that's more unexpected.\"

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