Growing up with entrepreneurial parents, Visram watched them build a motel business from the ground up. Both of her parents are immigrants to the U.S. -- her father hailing from Tanzania and her mother from Pakistan.

They moved to the United States when Visram was a little girl and purchased a motel in Fultondale, Alabama, with no knowledge of the hospitality business but a desire to succeed and create a stable life for their family.

“They were successful, and I watched them grow from one to two to three to five to other businesses, and I learned a lot along the way,” Visram said. “I would say I've got like a pre-MBA.”

View this post on Instagram

Our very own Founder and ChairMom has a seat at two new tables. @shazi_visram has joined the boards of @rtsgreen and @environmentalworkinggroup who both share our dedication to sustainability and eco-friendly practices. We’re proud of her for furthering her mission to positively affect the health & future of our children.

A post shared by Happy Family Organics (@happyfamilyorganics) on May 29, 2018 at 11:27am PDT

Yet, instead of finding inspiration from her parents' entrepreneurialism, Visram was turned off by the idea of runnning a business and decided she “didn’t want to have anything to do with it at all.”

She later realized that owning a business could be the way to combine her creativity and passion after earning a bachelor's in visual arts and history and then an MBA from Columbia Business School

“I think, actually, one of the most creative things a person can do in life is start a business. And in a sense it is like a living, breathing work of art, but you can also use it to make change and impact people and do so much else than just make money,” Visram said.

View this post on Instagram

Why can’t she be this happy wearing clean, dry clothes? #HappinessWins — see how at the link in bio.

A post shared by Happy Family Organics (@happyfamilyorganics) on Oct 21, 2019 at 12:58pm PDT

Visram said she went to business school knowing that she wanted to create something of her own and that she wanted to “go big.”

“Part of it is like an immigrant thing I think where it's a survivalist thing. The way I see it is not having enough forces you to be more creative to create and to come up with solutions to challenges that others might not be pushed towards because they don't have to,” Visram said of her upbringing. “What happens is you end up with a far more beautiful outcome because it's fueled by creativity and yes, there's pressure and there's fear, I mean all of us have it as entrepreneurs, but having the ability to be creative actually is a gift.”

In 2006, Visram found herself doing demos in Whole Foods trying to get parents to think differently about what they were feeding their children. With a focus on feeding babies healthy and natural foods, Visram and Happy Family began to revolutionize the industry.

Back then, roughly 3.5% of the entire market was organic, according to Visram.

\"That's it,” she said. “And now today it's ... probably in the 30s, maybe 35% of the market is organic, which is really awesome because we're still the brand leading that charge.”

View this post on Instagram

Acting with your heart and leading with your heart can be really good business. If you stay connected with your consumers, you can uncover incredible ideas! _______________________________________________________ #TheFutureOf #crowdfunding #Bloomberg #NYC #WomeninBusiness #Entreprenurs #CEOS #entreprenuership #womeninbiz #womenentrepreneurs #happyfamily #NewYork #BigIdeas #wednesdaywisdom

A post shared by Shazi Visram (@shazi_visram) on Oct 31, 2018 at 7:01am PDT

While Happy Family greatly values organic eating, in most states, food stamps prevent parents from buying organic baby food. In order to make its products accessible for everyone, Happy Family has been working to create a line of products that are approved under the Women, Infants and Children (WIC) nutritional program for low-income women and their children. The line has been approved in 13 states as the company continues to strive for approval from all 50 states.

“I'm really proud that it's not just that we've increased the size of the market in terms of organic, we've taken millions of pounds of pesticides and chemicals out of our babies bodies, out of the soil and we continue to make progress there.”

Hear more from Happy Family Organics founder Shazi Visram on episode #139 of “No Limits with Rebecca Jarvis.”

","canonicalUrl":"https://abcnews.com/Business/happy-family-organics-founder-inspired-immigrant-parents-transforming/story?id=67320077","legacySlug":"/news/story/happy-family-organics-founder-inspired-immigrant-parents-transforming-67320077","noIndexNoFollow":false},"publishTime":"16:58","publishDate":"11-26-2019","updatedTime":"18:37","updatedDate":"11-26-2019","socialImage":{"alt":"Happy Family Organics founder Shazi Visram with ABC News' Rebecca Jarvis","credit":"Taylor Dunn","ratio":"16x9","url":"https://s.abcnews.com/images/Business/NoLimitsShaziVisramrec_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"11/26/2019 16:58:00 GMT","video":{"live":false,"id":67320077,"headline":"Happy Family Organics founder's inspiration","mediaAssetTitle":"WINN VISRAM","description":"Shazi Visram saw a need for healthy baby food products and set out to change it.","duration":"6:27","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2020/12/201223_abcnl_headlines_5pm_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["133741861","133707237","133144263"]},"relatedItems":[{"contentType":"video","date":"June 10, 2026","headline":"NASA unveils Artemis III crew","section":"News","slug":"/video/133741861","id":"133741861","image":{"alt":"VIDEO: NASA unveils Artemis III crew","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260610_gma_benitez_artemis_715_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: NASA unveils Artemis III crew","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260610_gma_benitez_artemis_715_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260610_gma_benitez_artemis_715_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260610_gma_benitez_artemis_715_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260610_gma_benitez_artemis_715_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260610_gma_benitez_artemis_715_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260610_gma_benitez_artemis_715_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260610_gma_benitez_artemis_715_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260610_gma_benitez_artemis_715_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260610_gma_benitez_artemis_715_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"June 9, 2026","headline":"Flash flood threat as dangerous weather on the move","section":"News","slug":"/video/133707237","id":"133707237","image":{"alt":"VIDEO: Flash flood threat as dangerous weather on the move","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260609_gma_zee_weather1_707_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Flash flood threat as dangerous weather on the move","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260609_gma_zee_weather1_707_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260609_gma_zee_weather1_707_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260609_gma_zee_weather1_707_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260609_gma_zee_weather1_707_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260609_gma_zee_weather1_707_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260609_gma_zee_weather1_707_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260609_gma_zee_weather1_707_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260609_gma_zee_weather1_707_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260609_gma_zee_weather1_707_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"May 20, 2026","headline":"Fashion mogul’s son arrested in father’s fatal fall","section":"News","slug":"/video/133144263","id":"133144263","image":{"alt":"VIDEO: Fashion mogul’s son arrested in father’s fatal fall","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260520_gma_ally_fall3_732_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Fashion mogul’s son arrested in father’s fatal fall","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260520_gma_ally_fall3_732_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260520_gma_ally_fall3_732_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260520_gma_ally_fall3_732_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260520_gma_ally_fall3_732_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260520_gma_ally_fall3_732_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260520_gma_ally_fall3_732_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260520_gma_ally_fall3_732_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260520_gma_ally_fall3_732_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260520_gma_ally_fall3_732_hpMain_1x1_1600.jpg"}}]}}],"relatedContentSection":"news","schemaContent":{"name":"Happy Family Organics founder's inspiration","description":"Shazi Visram saw a need for healthy baby food products and set out to change it.","duration":"6:27","uploadDate":"11-26-2019","publication":"11-26-2019","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2020/12/201223_abcnl_headlines_5pm_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2020/12/201223_abcnl_headlines_5pm_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/news/story/happy-family-organics-founder-inspired-immigrant-parents-transforming-67320077"}},"playlist":[{"id":"133810954","contentType":"story","section":"news"},{"id":"133779647","contentType":"story","section":"news"},{"id":"133810835","contentType":"story","section":"news"},{"id":"133749799","contentType":"story","section":"news"},{"id":"133777519","contentType":"story","section":"news"},{"id":"133748258","contentType":"story","section":"news"},{"id":"133730535","contentType":"story","section":"news"},{"id":"133712423","contentType":"story","section":"news"},{"id":"133694181","contentType":"story","section":"news"},{"id":"133688738","contentType":"story","section":"news"},{"id":"133616358","contentType":"story","section":"news"},{"id":"133616342","contentType":"story","section":"news"},{"id":"133522899","contentType":"story","section":"news"},{"id":"133584123","contentType":"story","section":"news"},{"id":"133579397","contentType":"story","section":"news"},{"id":"133482839","contentType":"story","section":"news"},{"id":"133390157","contentType":"story","section":"news"},{"id":"133415361","contentType":"story","section":"news"},{"id":"133414032","contentType":"story","section":"news"},{"id":"133380485","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:news:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"news","title":"Happy Family Organics founder's inspiration","pubTime":"11:58","pubDate":"11-26-2019","modTime":"13:37","modDate":"11-26-2019","taxonomyTags":"none","id":67320077,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Happy Family Organics founder's inspiration","mediaAssetTitle":"WINN VISRAM","videoId":67320077,"mediaOnPage":"video","legacySlug":"/news/story/happy-family-organics-founder-inspired-immigrant-parents-transforming-67320077"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/67320077","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/67320077","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};