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DHS' customs authorities note that potential scammers use exaggerated discounts and giveaways to target unsuspecting consumers looking to save money online.

“We’re seeing a tremendous influx of counterfeit goods going directly to consumers,” Steve Francis, assistant director of DHS’s Global Trade Investigations Division, told ABC News.

Francis said the agency is seeing an increase in the use of online currencies and unregulated “Dark Web” networks to traffic illicit goods.

Homeland Security investigators are partnering with companies like Apple to identify knock-off products and work to root out fraudulent sellers by partnering with online sales platforms like Amazon and Ebay. With many digital avenues for distributing illicit goods, Fancis said the incentives are high for criminals.

“The risk of being arrested and prosecuted is low but the profit is extraordinary,” Francis said.

\"PHOTO:
U.S. Department of Homeland Security
PHOTO: Department of Homeland Security investigators, who track fraudulent transactions, have confiscated more than half a billion in counterfeit goods in the past year, leading to hundreds of arrests and convictions.
>

Holiday scams -- including those in which packages are never delivered or payments never made -- target thousands of Americans every year, according to FBI data. More than 65,000 people fell victim to fraudulent schemes, costing consumers an estimated $184 million.

And for those looking to get too-good-to-be true deals on a fake Gucci bag or imitation Rolex watch, Francis said it's not worth it.

“Don’t do it,\" he said. \"It’s illegal.\"

Instead, experts have advised consumers to take a variety of measures to guard against fraud:

Keep the receipts

Federal authorities remind consumers of basic precautions to avoid becoming the victims of fraud.

Keeping receipts and confirmation emails is essential for double checking bank statements to ensure a purchases wasn’t overcharged, according to the National Intellectual Property Rights Coordination Center (IPR Center).

Secure social media

The IPR Center also recommends taking precautions on social networking sites where personal information may be exposed to scammers.

Experts warn that identifying details pulled from public social media profiles can be used to piece together information needed to hack online orders.

Mind your trash

Old bank statements, receipts and other discarded documents are all susceptible to “dumpster divers.”

Digging through trash is known method used by identity thieves looking to piece together personal information, the IPR Center warns.

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