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In addition to the campaign imagery, supporters can donate to \"Makeup Means Something\" by purchasing a limited edition Laura Geller and Beauty 2 The Streetz T-shirt. All proceeds will be donated to helping the Skid Row community.

\"It's like a light breaking through a thick darkness and it gives you a ray of hope and you start to feel better about yourself, and it's very powerful, Nancy Woodward,\" one of the participants was quoted saying on Instagram.

Woodward, 58, has been on Skid Row since 2011.

\"Laura Geller understands that everyone deserves to feel beautiful, regardless of where they lay their head at night and that's a bold statement,\" Raines said in a statement. \"This campaign beautifully gives a name to the faces of Skid Row's women and breaks conventional stereotypes about the homeless population.\"

\"It truly shows,\" she added, \"that 'makeup means something' and the results created both beautiful bonds between the women as well as stunning images.\"

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