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While learning how to source fabrics, make patterns and understand the production side of fashion, she spent her spare time creating jackets and coats for herself.

\"I happened to on the side, two years later, make eight jackets and coats for myself and I didn't really have any business plan but I guess maybe I was thinking about how I could commercialize it,\" Nonoo said.

While out at brunch with a group of her girlfriends, a stranger spotted Nonoo’s jacket and asked where she got it. Little did Nonoo know that the stranger happened to be a senior buyer at Intermix and after learning that Nonoo had made the jacket herself, offered for her to come to their office for a meeting.

\"Five days later I walked out of her office with a purchase order for $150,000 not having a business incorporated, not having any plan of how I was going to deliver this product in six to twelve weeks time,\" Nonoo said.

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To Our Women on the Go, As a British citizen, I didn't grow up celebrating Thanksgiving, but in the ten years I have lived in New York the holiday has become one of my favorites. Not only do I enjoy any excuse to host people I hold dear, but I treasure the time to look back at the year with gratitude. As women with full lives, it is easy for us to get caught up in the calendar invites, whisking from meeting to meeting, event to event, with little time to reflect or process, just trying to keep up. I hope all of us, regardless of how we are spending the holiday, are able to embrace the opportunity to be grateful for the joys and lessons the year has brought us so far. It has been an incredible year for me personally, but as I reflect upon it, I am struck by how grateful I am for all of you. Your support, encouragement, and feedback has helped us become a better company, more focused on serving both women and our planet. As an on-demand business, we do not have excess inventory to put on sale like so many other fashion brands this time of year, so a sale for us means something quite different. To us, a sale is an opportunity to give a little piece of our profits back to our customer, a small gesture of thanks for being a part of our community. This is our only site-wide sale of the year (and the only time the Husband Shirt ever goes on sale) so I hope you enjoy 20% off available on every item at www.mishanonoo.com and in our New York Pop-Up from now until midnight EST Tuesday morning. Thank you for your support of our growing business - we hope to continue to earn a regular space in your wardrobe! With love and gratitude, Misha Link in bio to shop 20% off everything ❤️

A post shared by MISHA NONOO (@mishanonoo) on Nov 28, 2019 at 10:02am PST

Nonoo has since gone on to be a CFDA/Vogue Fashion Fund Finalist in 2013, having to present in front of fashion icons Anna Wintour and Diane von Furstenberg. She has also been named to Forbes’ \"30 Under 30\" and Crain’s New York Business’ \"40 Under 40\", and disrupted the industry when she held the first ever runway fashion show on Instagram in 2015, showing off her Spring/Summer 2016 collection exclusively on the platform and creating a way for brands to show off their products to a broader audience.

\"People were afraid to take risks and many people still are, and I think that that is really a big part of what makes you an entrepreneur is when you are willing to put yourself out there and take risks publicly,\" Nonoo said.

Speaking of taking risks, Nonoo was not interested in using traditional manufacturing methods for her products, but instead sought to create her products piece by piece through manufacturing on demand, giving customers a more unique shopping experience and promoting sustainability by reducing waste of extra products.

In an industry that is encompassed by fast fashion, Nonoo struggled to find a manufacturer domestically or internationally that would partake in her vision of made to order products. After searching coast to coast, Nonoo landed on a small female-owned factory in between Hong Kong and Shenzhen that was willing to take the risk.

\"I think that if you knock on enough doors you'll get a break and you'll get an opportunity, but it does take a lot of tenacity,\" Nonoo said.

One of Nonoo’s best-selling products is the \"husband shirt\" which took her four months to create because of the level of detail she paid to the fit and the stud details. The shirt has been seen on a variety of celebrities including the Duchess of Sussex Meghan Markle, a friend of Nonoo’s.

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\"I think it’s really key in this day and age that we remember it’s not just about the people that you know you’re supporting, it’s about the people that you don’t know, that you may never know, you may never meet. As women, it is one hundred percent our responsibility, I think, to support and uplift each other, to champion each other as we aim to succeed, to not set each other up for failure but instead to really be there rallying around each other and say I want to help you. And you may not ever meet that person, but you’ll know when you put on that blazer or that shirt, or you carry that tote, or put on those trousers or that dress, that some other woman on the other side of this country is wearing that piece because you made that purchase.\" - HRH The Duchess of Sussex

A post shared by MISHA NONOO (@mishanonoo) on Sep 12, 2019 at 1:33pm PDT

The pair recently collaborated on a project alongside British designers John Lewis & Partners, Marks & Spencer and Jigsaw, for the UK based philanthropy Smart Works, which provides high quality interview clothes and interview training to unemployed women in need.

In Sept. 2019 it was announced that the four retailers alongside the Duchess would create Smart Sets, a working wardrobe for their clients, including a white shirt, blazer, trousers, a dress and a tote bag, with Nonoo in charge of designing the white shirt.

\"She really entrusted me with the responsibility of designing the piece,\" Nonoo said. \"When I showed her what I was thinking we had a little bit of a conversation about what other items might be worn with, the fact that it should be tailored, where this woman was going and when I showed her the idea that I had she was like sounds great,\" Nonoo recalled of the design process with the Duchess.

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Lady in red, part 1. Met Gala memories ✨ #MetGala #MetCamp

A post shared by MISHA NONOO (@mishanonoo) on May 18, 2019 at 12:57pm PDT

For every set that Smart Works sells, one set is donated to a woman looking to get back into the workplace.

\"The thing that I love the most about this business is empowering women, equipping women with clothes that are going to take them in any direction that they want to go, and that's always what I want for myself.\"

Hear more from Misha Nonoo on episode #141 of \"No Limits with Rebecca Jarvis.\"

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