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\"In a sense, we provide the solution to making sure brands are both inclusive of all sizes and easily accessible to customers,\" Luzon said.

Another platform, True Fit, has similar functionality in helping people find their true size. The company uses user data to decode personal style, fit and size, as well as buying behaviors of consumers.

True Fit also offers a mobile App integration which allows anyone to use a scanning functionality that works with a wide variety of retailers to find the best size recommendations.

Consumers can access style, fit and size recommendations in the palm of their hands, wherever they are, and at any time with mobile app integration. Click here to learn more: https://t.co/kChhT2ycWl #retail #data #ai #ecommerce #mobile pic.twitter.com/5lrUZJXHjT

— True Fit (@truefit) December 17, 2019

Clothing size disparities also affect people who don't fit into outdated scales of straight sizes that traditionally stop at size 12.

\"Very few designers have the plus-size woman as their ideal,\" said Boorady in a statement. \"That is slowly changing as more niche markets emerge with clothing designed for large-busted women, tall women, and plus sizes.\"

Emerging e-commerce brands such as 11 Honoré have made a mission to open up more options for women above a size 12 by specifically carrying the exclusive designer and contemporary collections ranging from sizes 12-24.

\"PHOTO:
Photo courtesy 11 Honore
PHOTO: Model Geo Burke wearing The Diana Gown by Ahluwalia, a diffusion line from designer Sachin & Babi. Shot by photographer Laurie Bartley in London.
>

Katie Murphy, VP of client services at 11 Honoré, told \"GMA,\" \"The biggest concern I see with the women I interact with every day is they really have no idea what size they are. Some know their measurements, which is super helpful, but accurately applying those measurements across multiple brands is usually very inconsistent.\"

She continued, \"I probably say 25 times a day to people that most women are very likely three sizes from brand to brand. The inconsistency, combined with the lack of options is the biggest source of concern and honestly, what makes women hesitant to shop online.\"

\"We, along with the designers and brands we carry, have shown that it is possible to extend sizing if one wants to do it,\" adds Patrick Herning, founder, and CEO of 11 Honoré. \"We support our designers to properly grade their collections beyond a size 10 so that the integrity of the garment is intact.\"

There are also retailers such as Universal Standard that carry sizes 00-40 that go the extra mile to not only provide options for a massive amount of body types, but the brand also understands how often sizing can change. The brand's Fit Liberty shopping program allows shoppers to return items and replace them with new size completely free of charge.

View this post on Instagram

A post shared by Universal Standard (@universalstandard) on Dec 6, 2019 at 2:16pm PST

One of the most recent studies completed, Size North America, was conducted by Human Solutions of North America, which surveyed 17,820 men, women and children through the use of 3D body scanners.

\"Size and fit are key factors in the buying process of fashion and apparel’s customer, and so are comfort and safety for a customer of the automotive industry,\" Human Solutions of North America describes on their website as one of the reasons behind the study. \"Using the survey data in your product design will be a huge market benefit.\"

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